Sale of liquors and crèmes in the traditional grocery stores
Liquors and crèmes are one of the niche segments of spirits sold in the
traditional grocery stores. Similarly to other spirits, the products are
characterized by high seasonality of sales. An analysis of a weekly data, directly obtained from cash registers,
shows that most liquor buying transactions in non-chain shops are
reported in the week directly before Christmas. The week before Easter
is the second peak sale season. During these weeks, the sale volume of
liquors and crèmes grows by three up to four times.
Advocaat, produced by Śląska Wytwórnia Wódek Gatunkowych Polmos SA,
remains a firm leader in the liquors and crèmes group on account of
percentage of people declaring consumption of individual brands. In
2011, Sheridan’s liquor occupied the second place in this ranking. The
two brands ex-aequo, namely Canari and Blue Curacao, were just behind
it.
Alcoholic beverages from the Antipodes: high quality for reasonable price
Australian wines are highly popular in Poland and this is indicated by
import which is increasing every year. Consumers are certain of high
quality of a product for a reasonable price while buying Australian
wines. These wines are also called the consumer-friendly wines. The
offer of Australian wines is so rich that everyone will find a suitable
one.
Jarzębiak, Żołądkówka and Alaska are produced in Kalisz
AWW Fabryka Wódek i Nalewek in Kalisz (Vodka and Liquor Factory) is going to reactivate the trademarks belonging to the already non-exsiting Polmos Companies in Sieradz and Łódź. The known brands, such as Alaska, Jarzębiak and Żołądkówka, have already been introduced. Eskimo brand from the economical segment is going to be next. Presently, the company is building another agricultural distillery and another spirit rectification column. Rynki Alkoholowe, 3/2012
The Polish whisky market is consecutively growing
According to the Nielsen Research Company, the value of the Polish whisky market increased in 2011 by 23%. According to sale-through data based on quantities, the growth of this market has reached 35%, what has given over 10 million litres. Ballantine’s Finest brand, with over 28% share, was the leader of the Polish market last year and Johnnie Walker (26%) was just behind it. Rynki Alkoholowe, 3/2012
The Moravian wines win Poles’ recognition
Wines of the top Moravian producers will appear on the shelves of one of the biggest food chains, namely Chata Polska, already in March 2012. Initially, the co-operation with the BS Bohemia Polska Distributor will cover the Wielkopolskie and Lubuskie Voivodships. The offer will include mild quality wines and sparkling wines of the Chateau Bzenec and Bohemia Sekt producers. Rynki Alkoholowe, 3/2012
A new shareholder in Sigma Sp. z o.o.
Posejdon s.j Company from Grudziądz took up shares in the spirit industry company Sigma Sp. z o.o on the 6th of February this year. Presently, Sigma comprises of nine shareholders, namely Rumtex, Zet, Total, Presto, Propit, Formel, Ekar, Irjan and Posejdon. The Sigma Company was established in Gdansk in 2000. The shareholders’ consolidated net sales in 2011 amounted to PLN 435 million in relation to PLN 419 million in 2010. It has been estimated that after taking up the shares by the new shareholder, the sales will increase by 8 - 10% in 2012. Zbigniew Gumola remains the Chairman of the Board. Rynki Alkoholowe, 3/2012
