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Popularity of brandy and cognacs is growing |
In 2011, the sale of brandy and cognacs in Poland increased by around 15% in quantity. According to experts, the sale of products belonging to this category will increase despite the economic crisis. It is because the Polish market has a big potential due to a change of spirits drinking culture among Poles.
Rynki Alkoholowe, 12/2011
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Forecasts for the year 2012 |
According to a report of the British magazine “The International Wine & Spirits Research”, beer sale will increase in 2012 by around 13% up to 3.5 billon litres in comparison with the year 2011. The Euro 2012 Football Championships and arrival of numerous football fans from many European countries will have a considerable impact on this situation. Meanwhile, the demand for vodka will drop by over 1% according to the report.
Rynki Alkoholowe, 12/2011
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"Piotr i Paweł" expands its offer of Moravian wines |
The „Piotr i Paweł” Supermarkets are expanding the Moravian offer by sparkling wines from Bohemia Sekt and Chateau Bzenec. The products have been available on the chain shops’ shelves since November. These are yet other Moravian propositions, next to the mild wines Chateau Bzenec and Habánské sklepy, found in shops all over the country. The “Piotr i Paweł” chain introduced first wines from the southern Moravia in the summer 2011.
Rynki Alkoholowe, 12/2011
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Successful year for the wine makers of the Carpathian Foothills |
This year’s grape harvest in the Carpathian Foothills has brought over 10 tonnes from one hectare. This is over twice as much than the last year. The weather was favourable and no springtime frosts occurred on these areas. Presently, there are over 150 vineyards in the Carpathian Foothills, which cover around 40 hectares.
Rynki Alkoholowe, 12/2011
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Akwawit will produce Smirnoff |
The Diageo Polska Company has selected, by tender, the Akwawit Polmos Company for a Smirnoff vodka production plant. Change of the producer, according to Diageo Polska, will not have an impact of this vodka’s availability in Poland. Akwawit Polmos SA is a new (since March this year) name of the Akwawit-Brasco SA Company.
Rynki Alkoholowe, 12/2011
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The number of shops selling spirits is growing |
According to GUS (Central Statistical Office), the number of off-licences in Poland 2010 increased from 3.2 thousand up to 3.8 thousand (by 20%). Part of the new establishments includes shops incorporated in franchising chains. Only the shops with cars, motorbikes and scooters had recorded an increase in the number of establishments next to off-licences. Generally, the number of all shops operating in our country in 2010 dropped by 6.9% – from 371 thousand down to 346 thousand.
Rynki Alkoholowe, 12/2011
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Will the year 2012 be different? |
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The crisis threat dominated the last year and its problems pulsated with
different intensity having an impact on social moods, financial markets
and the economic situation of our country. It was a very peculiar year
in every aspect as initially we were the so-called “green island”
against the background of the European Union states to later observe how
the economic crisis overshadows also our economy and a necessity has
emerged to tighten our belt in the state budget. It must have had an
impact on the society’s living conditions.
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Read more...
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Sale of sparkling wines in traditional groceries |
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Sparkling wines do not belong to the frequently purchased products over a
year. They are promoted to one of the most frequently purchased
products for two days in a year only, namely on the 30th and the 31st of
December. On average, every fifth receipt with a reported alcohol
purchase includes sparkling wines on the New Year’s Eve. The remaining
days generate just 1% of such transactions.
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Read more...
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