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It was here that visitors could taste, for the first time, Ice Wine from Romania, the unusual Amarone, unknown (on the Polish market) Serbian wines or choose from among French wines from the Loire Valley. This year’s edition of the international fair Wine Expo Poland welcomed over 80 exhibitors from 14 countries of Europe and South Africa, who presented their flagship wines and novelties not available in the general sales. Producers, importers and distributors established and developed business relations. Several hundred visitors participated in seminars, wine tastings, learning about their history and new flavours as well as gaining new knowledge.

Rynki Alkoholowe 11/2019

Table wines in the entire year 2018 accounted for 50% of the turnover of all wines in small format stores. Dessert wine had a positive impact on the development of the wine category in 2018, which now competes with table wine and takes away its market share. Table wine sales in small format stores are highly fragmented. The majority of shares are held by 3 key producers since 2014. The sales leader is CEDC, the owner of the Carlo Rossi brand, which in 2018 associated nearly 18% of shares in the value of table wine sales. In December 2018, 4 out of 5 small format stores selling table wines had wines of this company in their offer. Slightly lower distribution was achieved by Ambra and Bartex. In the last 12 months, the latter two producers reached, respectively, 10% and 7% of the value shares in the table wine market.

Rynki Alkoholowe 11/2019

The latest results of the survey conducted by CBM Indicator show that Poles like to drink wine. Among the respondents declaring wine consumption in the last 12 months, 76% chose sweet and semi-sweet wines, while exactly half of the respondents chose dry and semi-dry wines. The survey shows that herbal wines are the least popular among wine enthusiasts. Carlo Rossi has been the most recognizable brand among sweet and semi-sweet wines for many years. It has been the dominant and most popular wine brand for several years. As shown by the results of the knowledge test of sweet and semi-sweet wine brands, Carlo Rossi was spontaneously indicated by 23% of consumers, and over 50% of respondents indicated this brand in the assisted recall. The second position is occupied by Kadarka, spontaneously indicated by every fifth person.

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Rynki Alkoholowe 11/2019

A White Paper of the spirit industry was presented during the Economic Forum in Krynica. The document indicates the areas in which producers of spirits are discriminated against – mainly tax law and admissible advertising, promotional and sponsoring campaigns. The document was prepared by Fairfield on behalf of the Polish Chamber of Commerce.
Other issues mentioned in the White Paper cover: doubts regarding the sale of alcoholic beverages over the Internet, practical problems related to regulations regarding the deposit for excise tax, doubts related to proposed changes in the scope of labelling of alcoholic beverages or difficulties related to the practice of using excise bands.

Rynki Alkoholowe 10/2019

Pure and flavoured vodkas are one of the most important categories in the assortment of small-format stores up to 300 m2 – in the period from January to June 2019 they appeared on almost every tenth receipt and accounted for almost 9% of the sales value. The importance of flavoured vodkas in the sale of the entire category is still much smaller than that of pure vodkas (they account for less than 30% of the volume), but their sale is growing rapidly – in the first half of 2019, customers of small-format stores spent 16% more on flavour variants than in the previous year, while the value of sales of pure vodkas increased by 7%.

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Rynki Alkoholowe 10/2019

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