okl 2019 09

okl 2019 08


Out of 153 alcoholic brands, there are 49 whiskies at the “Millionaire Club 2018.” This result was three times worse than in the previous year. In the top ten of the ranking there were 5 brands of “golden beverage” and as many as 22 brands.
As in the previous year, the “millionaires” are headed by Jinro (Hite-Jinro) brand, an alcoholic beverage from the South Korean soju category. The second place belongs to the Indian whisky Officer’s Choice (Allied Blenders & Distillers). Interestingly, the next three places in the group of “golden liquors” are also taken by products from India – McDowell’s No.1 (Diageo/United Spirits), Imperial Blue (Pernod Ricard) and Royal Stag (Pernod Ricard). In fact, we have 17 brands from India on the list, but it should be remembered that these products do not meet the requirements of the European definition of whisky.
Johnnie Walker (Diageo/United Spirits) from Scotland is in fifth place only. There is a total of 21 drinks from Scotland, but there are many indications that next year they will be joined by The Macallan (Highland Distillers). The sixth-on-the-list Jack Daniel’s (Brown-Forman) is the best among American whisky. In total, we have 5 brands from the United States. Canada has added 3 products to the list. The strongest brand (Diageo) among the Canadian “water of life” is Crown Royal (Diageo). There are still 2 more products from Ireland and Japan. Here, the best performers on the market are, respectively, Jameson (Pernod Ricard) and Suntory Kakubin (Beam Suntory).

Rynki Alkoholowe 9/2019

According to the latest survey conducted cyclically by CBM Indicator, Scotch whiskies are the most recognizable by Polish consumers. The most recognizable brand in the latest survey is Johnnie Walker, who maintained his leading position in relation to the previous survey. Johnnie Walker is spontaneously indicated by 47% of respondents. In the assisted recall, however, the result reaches 68%.

Rynki Alkoholowe 9/2019

Whisky sales in small format stores were dominated by four main brands: Ballantine’s (Pernod Ricard), Jack Daniel’s (Brown-Forman), Johnnie Walker (Diageo) and Grant’s (CEDC), which accounted for almost 70% of category turnover in 2018. In the discussed period, customers of small-format stores most often used Ballantine’s Finest 700 ml and Jack Daniel’s 700 ml whisky.


Rynki Alkoholowe 9/2019

Lighter and flavoured beer variants have been a hit in small-format shops in recent years. This is clearly visible in the offer range as such products take up almost 1/3 of the shelf space and in beer fridges. In June 2019, customers looking for beers with reduced alcohol content or flavoured additives had a choice of over 35 variants, most of which were Radlers, i.e. beer blends with other beverages.

The survey conducted by Instytut Badan Rynkowych i Społecznych (IBRiS) shows that vodka (according to 88% of Poles) and whisky (according to the 82% of the total population) are unquestionably perceived as alcohol. Whereas wine (53%), beer (46%), flavoured beer (35%) and cider (29%). wine (53%), beer (46%), flavoured (35%) and cider (29%) are recognised as alcohol by a considerably smaller percentage of Poles. Poles are also not very aware of the amount of alcohol in a given unit of volume. As many as 63% of respondents claim that there is more pure ethyl alcohol in 50 ml of a glass of vodka than in a half-litre bottle of beer (13%), when in reality in both cases there is a similar amount.

Rynki Alkoholowe 8/2019

winexpo 2019

enoexpo 2019