• English
  • Polish
 home.png home kontakt.png
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

New Issue


No. 2 (275)
February 2018

What matters is the appearance, aroma and, above all, the flavour
Friday, May 25, 2018 – this is the date to be written down in a calendar of every spirits producer and distributor operating in Poland. On this day, the 12th edition of Vodka Tasting will take place in the city of Toruń, organized by the national industry monthly “Rynki Alkoholowe”. The editors of the “Rynki Alkoholowe” monthly has been organising wine tasting since 2006. This is the first periodical and independent tasting of vodkas taking place in our country. It is also the only “blind” competition of this type, where the jurors do not know what vodkas they taste. What matters is the appearance, aroma and, above all, the flavour. Flavoured vodkas and flavoured spirit products are also evaluated since 2014. Participation in the Vodka Tasting is a great opportunity to evaluate and confront your own products against the competition, face other brands on the market, and the victory in the competition means prestige and excellent promotion. Any additional information about the event is provided by Lidia Potwardowska (tel. 607 842 864, e-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it ).
Rynki Alkoholowe, 2/2018
Vodka or booze
Finlandia (38%) turned out to be the most frequently indicated brand of pure vodka in the unaided recall. This brand has been in the first place among vodkas spontaneously indicated by consumers for several years. An interesting phenomenon is the fact that in the aided recall Finlandia received 63% of responses, which is less compared to last year. In contrast, Żubrówka turned out to be the favourite in the aided recall, indicated by the vast majority of consumers (70%). Other well-recognized brands, with over 60% indications in the aided recall, were: Wyborowa, Soplica, Pan Tadeusz, Finlandia, and Absolut. The latest research also shows that Finlandia and Żubrówka are the most often consumed brands; both of them got 24% of indications.
Rynki Alkoholowe, 2/2018
Sale of vodka in small format stores up to 300 m2
Vodka is responsible for almost 9% of turnover in small format stores up to 300 m2. In December 2017, customers of a typical small-format store could choose from 49 flavoured vodka variants (5 more than a year earlier) and 36 pure vodka variants. Sales of vodka in small-format stores are dominated by two companies – CEDC and Stock, which in 2017, accounted for a total of nearly 75% of the value and volume of sales in this category. In the discussed period, CEDC strengthened its leading position and increased its share in the total value of vodka sales to almost 44%. Stock remains the leader in the flavoured vodka segment, despite systematically losing shares to CEDC. In the period from January to December, the company’s brands generated a total of 50% of the sales value in the said category. At that time, Stock’s shares in the sale of pure vodka remained at a similar level as in the previous year.
Rynki Alkoholowe, 2/2018
The black market is a real problem
The market of alcoholic beverages in Poland is worth approx. PLN 57 billion, of which almost 40% is spirits. The strong spirits industry is one of the most important payers to the public finance sector, as it generates over PLN 12.5 billion in revenues. The black market of strong spirits in Poland is about 24 million litres of 100% alcohol per year. In this sea of illegal liquors that reach consumers, around 18 million litres is contaminated alcohol, at least 3 million litres are smuggled, and moonshine production is another 3 million litres of illicit alcohol placed on the market. The black market accounts for almost 20% of the spirits market in Poland. According to the analyses carried out by the Republican Foundation, the losses of the state treasury due to the excise duty and the VAT tax amount to PLN 2 billion.
Rynki Alkoholowe, 1/2018
Sale of mulled wine and mead in small format stores up to 300 m2
The vast majority of mullies in small-format stores have a volume of 1 litre – in November 2017, such packages appeared on 98% of receipts with mulled wines. The most popular brand for years has been Grzaniec Galicyjski, which in 2017, as a result of the acquisition, enriched the portfolio of Jantoń, which also offers Zbójeckie Grzane. As a result, the company became the leader of the mulled wine segment. Jantoń was responsible for nearly 75% of shares in November 2017 in small-format stores, and its products were available in 80% of establishments selling mulled wines. Other important players were Bartex-Bartol and Henkell & Co. In November 2017, they achieved respectively 11% and 8% of shares in the market value of mulled wine, with the distribution of both of them significantly narrower – 17%.
In November 2017, customers of small-format stores up to 300 m2, who aimed at meads, usually placed the following brands in the basket: Staropolski trójniak 750 ml from Apis (15% of transactions with this category), and Piastowski trójniak 750 ml (also Apis) and Złota Pasieka trójniak 750 ml (TiM) – they appeared on every 7th receipt with the category.
Rynki Alkoholowe, 1/2018
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Results 1 - 8 of 890


© 2018 Rynki Alkoholowe