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No. 1 (262)
January 2017


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Kompania Piwowarska is changing owner
Anheuser-Busch InBev beer concern has decided to sell assets belonging to SABMiller in Central and Eastern Europe, including Kompania Piwowarska to the Japanese conglomerate Asahi Group Holdings Ltd. for 7.3 billion euros. The Czech Pilsner Urquell, brewery Topvar in Slovakia, Ursus in Romania and Dreher in Hungary, will also be sold. The transaction is linked with the guidelines of the antimonopoly offices, which agreed to a takeover by AB InBev of the SABMiller concern, which owns Kompania Piwowarska. Closing of the sale is expected in the first half of 2017. Asahi Group acquired part of the assets of SABMiller already in November. The Japanese paid 2.6 billion euros for Peroni, Grolsch and Meantime.
Rynki Alkoholowe, 1/2017
Top Employer of 2016
Brown-Forman Poland has been ranked in the elite group of companies awarded with the title of “Top Employer” according to Aon Hewitt. The poll distinguishes companies that create the most engaging workplaces, appreciating leadership, the culture of high performance, and a reliable brand of an employer. The title is awarded upon the opinions from employees.
Rynki Alkoholowe, 1/2017
Beer is the leader
According to research firm Nielsen, every second zloty spent on alcohol by Poles is spent on beer. It is a consumer favourite not only among spirits, but also it is the most important category of beverages worth more than 15 billion zlotys. Beer with low alcohol content and alcohol-free beer ahead of unpasteurized beer (4.8%) and beer specialties (4.6%).
Rynki Alkoholowe, 1/2017
70 years of the plant in Zielona Gora
The Wyborowa production facility in Zielona Góra celebrates its 70th anniversary. In recent years, the Wyborowa Pernod Ricard concern has invested 40 million zlotys in it. Every year, nearly 30 million litres of vodka leaves Zielona Góra. It is exported to over 80 countries around the world.
Rynki Alkoholowe, 1/2017
Prosecco catches up with champagne
The champagne and prosecco market continues to grow in Europe, but prosecco enjoys an increase of as much as 24%, while champagnes only 0.9%. The market value of champagnes is, however, twice as high as prosecco and amounted to 1.4 billion euros in 2016, while the market value of prosecco is 789 million euros. In terms of volumes, prosecco wins – in 2016, there were 77 million litres of prosecco bought, i.e. 25% more than champagnes.
Rynki Alkoholowe, 1/2017
Dorato celebrates its anniversary
One of the most well-known Polish brands Dorato was born 25 years ago – as many as 150 million bottles of the sparkling wine, which is a leader in its segment and still strengthens the position, have been sold in Poland since then.
Rynki Alkoholowe, 1/2017
The most satisfied investors buying whisky

According to data collected by the British bank Lloyds Private Banking, 88% of people investing in whisky is satisfied with how their assets were managed over the past 12 months. Among the investors investing in alternative assets, it is the best result. Those, who invested in whisky, are more satisfied with the results than investors in wine (66% of customer satisfaction), memorabilia collectors (62%), and watches (61%).
Rynki Alkoholowe, 1/2017

Unexplored mulled wine — knowledge of mead and mulled wine brands

The results of the latest round of polls conducted by CBM INDICATOR confirms that there is still very low mead brand awareness among consumers Only a few respondents could spontaneously identify their familiar brand. The most recognisable is Kasztelański mead (4%) and Staropolski Tradycyjny mead (3%). Again, the Staropolski Traditional mead (21%) was indicated in the aided recall. Almost every sixth respondent admitted that also knows the mead brand of Kurpiowski (15%). In the case of mulled wines, the knowledge of brands among consumers is also low, but a determined market leader emerges here: Grzaniec Galicyjski (17% – unaided recall, 21% – aided recall).
Rynki Alkoholowe, 1/2017

"The greatest in 2015" – ranking of Rzeczpospolita

The Rzeczpospolita daily issued the “List of 2,000 Polish Enterprises and Exporters” with the paper of November 24, 2016 already for the fifteenth time. It is a ranking of the largest companies in the country who agree to share their results. Among them, there are, of course, businesses associated with the spirits industry. The lead has not changed, but rather strengthened with higher revenues from sales. Kompania Piwowarska SA, the same as a year ago, is the leader among the companies in the spirit industry (110th place in the whole ranking). Behind it, also as a year ago, ranks Żywiec Group SA (111th place in the whole ranking).
Rynki Alkoholowe, 1/2017

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