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RYNKI ALKOHOLOWE
No. 6 (267)
june 2017

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High level competition
The 9th Tasting Vodkas organized by the nationwide trade magazine „Rynki Alkoholowe” is already behind us. On Friday, May 26, the best products in the category were selected and awarded at Mio Piano Restaurant in Toruń. This year’s competition, both among pure vodkas as well as in the group of flavoured vodkas and flavoured spirits, stood at the highest level. After counting the points awarded by the jury, the gold medal in the category of pure vodkas went to... Finland Vodka from the portfolio of Brown-Forman Polska Sp. z o.o. in the category of flavoured vodkas and flavoured spirit products, the victory was clear and unmistakable.
Read more...
 
Vodka elegantly, culturally and in style
The first Polish Festival of Vodkas and Appetizers took place on 19-20 May. Around 4 thousand people visited it. Where did the idea to organise this party come from? – I came to the conclusion that Warsaw deserves such an event as the first Festival of Vodkas and Appetizers. As a society we have matured to appreciate our Polish liquor and cuisine and show that Poles have reasons to be proud in these areas. In Poland there is no shortage of places where unique alcohols and food are produced. And I think here about large companies as well as small local producers – Piotr Popiński explained, the initiator and organiser of the event. – During the two days of the Festival, visitors could taste over 200 different alcohols and many top quality appetizers at around 40 stands. Through the Festival we wanted to show that the world of alcohols is very rich and varied, and that vodka, in all varieties, can perfectly blend with food.
Rynki Alkoholowe, 6/2017
 
Beer is good, beer has to be drunk...
Beer is one of the most commonly consumed alcoholic beverages, forming a segment of the alcohol market with a high level of familiarity and recognition among drinkers or buyers of alcohol. Beers from large breweries enjoy the best knowledge and the highest popularity among consumers of this type of beverage. The most famous beer brands in the aided and unaided recalls are: Żywiec (Żywiec Group) and Tyskie (Kompania Piwowarska). The following brands were also ranked high in the unaided recall: Lech and Warka. It is worth noting that the following brands also obtained very good results exceeding 70% of the indications in the assisted recall: Heineken, Żubr, Tatra and Okocim. 70% of the respondents admit that they prefer to consume lagers. Flavoured beers (26%) were second with a much smaller number of indications. By contrast, three types of beers were third with the same score of 18%: ale, shandy and unpasteurized.
Rynki Alkoholowe, 6/2017
 
Sale of beer in small format stores
Beer is for small format stores up to 300 m2 one of the key categories because it accounts for more than 14% of the total value, giving it a second place (after cigarettes) in terms of share in turnover. In terms of a number of transactions, beer is second to none – it is by far the most commonly purchased product, and a bottle or a can with logo of one of the breweries can be found in every fourth basket. Buying beer is often the main or even the only reason why customers come to a small format store, as evidenced by the fact that about 40% of receipts with this category do not have other products.
Rynki Alkoholowe, 6/2017
 
Positive export
According to the Central Statistical Office and the Association of Employers of Polish Spirit Industry, the exports of strong spirits increased to 54.5 million litres and its value to 176.4 million euros in 2016. The largest export markets for Polish vodka were France (13.3 million litres and 86 million euros), United States (11.5 million litres and 23.1 million euros), Canada (1 million litres and 3.5 million euros), Great Britain (1.3 million litres and 3 million euros), Mexico (0.8 million litres and 2.5 million euros), Germany (1 million litres and 2.2 million euros) and Italy (1.3 million litres and 2 million euros). When we consider the largest export markets for all spirits, the situation is very similar. France is the leader (14 million litres and 90 million euros) ahead of the United States (12.3 million and 24.9 million euros), but third is Hungary (5.3 million litres and 6.7 million euros). Further, we have Germany (2.3 million litres and 5.8 million euros), Great Britain (1.8 million litres and 5.2 million euros), Canada (1 million litres and 3.7 million euros) and Mexico (1 million litres and 2.6 million euros). The average export price of Polish vodka is 9.53 euros. Vodka production in Poland in 2016 amounted to 98.2 million litres) – more than in 2015 (95.1 million litres) but less than in 2014 (115.3 million litres).
Rynki Alkoholowe, 5/2017
 
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