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RYNKI ALKOHOLOWE
No. 12 (273)
December 2017

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Bubbly workshops
The oldest champagne houses were founded over 300 years ago, at a time when the Saxon dynasty ruled at the Polish court, and soon the last king of Poland, Stanisław August Poniatowski, would sit on the throne. It is in his time that we find, in books of many Polish magnates, orders confirming that champagne has been present in Poland from the very beginning of its existence. The variety of champagne bubbles is huge. 300 champagne houses produce, on over 33 thousand hectares, 300 million bottles a year worth 4.7 billion euros. How many of them goes to Poland? 400 thousand bottles place our country beyond the first thirty champagne markets. In addition to France, which sells approx. 150 million bottles annually, the largest recipients are the British (over 31 million bottles), Americans (over 21 million bottles) and Germany (over 12 million bottles), and thus the inhabitants of the strongest economies in the world.
Rynki Alkoholowe, 12/2017
 
History with bubbles
Sparkling wines and champagnes are a category of alcohol which is most often associated with celebration and special occasions. The latest research conducted by CBM INDICATOR indicates that Dorato, Sowietskoje Igristoje and Cin & Cin are the most popular brands of sparkling wines. These brands are most often indicated by consumers in the unaided recall as well as in the aided recall. In spontaneous responses, consumers also point to brands such as Martini Asti (10%) and Michelangelo (8%). However, among the champagnes, Dom Perignon is the only clearly recognizable brand – 23% of indications in the aided recall and 2%, which is exactly the same as Carlo Rossi and Istra Spumante, in the unaided recall.
Rynki Alkoholowe, 12/2017
 
Sale of sparkling wine and champagne in small format stores up to 300 m2
Sparkling wine and champagne from the entire wine category are distinguished by the highest seasonality of sales – in 2016, in small format stores up to 300 m2, nearly 30% of the volume sold was in December (especially for the week preceding the New Year Eve’s party). This does not mean, however, that customers of small-format stores do not reach for this type of alcoholic beverages in the remaining months. From year to year, increased sales are also visible in small-format outlets in the off-season as well. In the period from January to October 2017, the sold volume increased by almost 6% compared to the same period of the previous year, while the generated value was higher by approximately 11%.
Sparkling wines and champagnes, as well as dessert or table wines, in terms of generated value from sales and volume, are characterized by dynamic growth. The CMR data show that in the period from November 2016 to October 2017, the turnover of small-format stores generated from the sale of sparkling wine were higher by 14% compared to the same period a year earlier, and the volume sold of this segment increased by 5 %.
Rynki Alkoholowe, 12/2017
 
For better today and tomorrow

On November 10, 2017, 170 years have passed since Jacob Christian Jacobsen founded the Carlsberg Brewery. It was there and at the laboratory in Copenhagen that he worked and conducted research to provide consumers with “probably the best beer in the world”.
Rynki Alkoholowe, 12/2017

 
Special Task Team
The Ministry of Agriculture and Rural Development develops a sectoral program for the wine sector in Poland. It consists of representatives of central offices, scientific and research units as well as representatives of wine organizations. The members of the team took part in an away meeting which brought them closer to the specificity and problems of the wine industry in Poland. Co-organizer of the event was Związek Pracodawców Polska Rada Winiarstwa (Association of Employers Polish Winery Council). An important point of the event was the discussion on the current situation, problems of the wine industry, their causes and prospects for development and the specific characteristics of the Polish wine sector. It is worth mentioning that it includes fruit wines, mead and grape wines.
Rynki Alkoholowe, 11/2017
 
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