|
Polish vodka |
|
|
 Vodka looks better again!
Good times for vodka returned. After many poor years in the period
between 2003 and 2004, we are now dealing with production and sale
growth of spirit products in our country. Of course the reduction of
excise tax rates in 2002 contributed to it. In 2005, we were dealing
with around 9-percent sale drop. Presently, the available GUS data on the production of spirit products
show a production of 82.9 million litres of pure vodka per 100° spirit
in 2006.
|
|
Czytaj całość…
|
|
|
The largest Companies on the Polish market |
|
|
 The Polish market of alcoholic beverages is worth around 17 billion
PLN, i.e. 4.4 billion Euro). The main features characterising the
market is a high consumption of domestic vodka, high and still growing
consumption of domestic beer and rather low, but dynamically growing
consumption of imported wines.
|
|
Czytaj całość…
|
|
|
Wine sale in Poland |
|
|
 Although the table wine sale in Poland increases, we don’t belong to
the wine powers with still an annual sale at the level of around 34
million litres. The vodka and beer category is much more popular here –
their total share in retail sale of alcohols is nearly 91% by value.
Table wines generate around 3% of the basket value, the remaining wine
segments generate around 3%. It should be emphasised here that table
wines are gaining every year – their basket share has risen by around 1
percentage point over a period of 4 years.
|
|
Czytaj całość…
|
|
|
The Polish alcohol market |
|
|
|
The Polish spirit industry undergoes constant transformations. We may however distinguish here few turning points over the last years: break-up of the monopolistic Polmos enterprise in 1999 into 25 entities and division of its brands between them, excise tax drop for imported spirit products by 30% in 2002, and most of all the entry of Poland into the European Union on the 1st of May 2004, what opened the borders. Presently, the market is distinguished by a progressing consolidation of wholesale entities and the regulations banning alcohol advertisement is its worry.
The change in consumption structure is an interesting aspect of the Polish market of alcoholic beverages. Although vodka still remains the leading alcoholic beverage in Poland, other spirits, such as whisky or gin achieve higher sale as well. A successive growth of wine is clearly visible as well. The actual participants will tell more about the Polish market of alcoholic beverages.
|
|
Czytaj całość…
|
|
|
Beer market in 2006 better than forecasts |
|
|
 The representatives of the Association of Beer Industry Employers
“Browary Polskie” (ZPPP), an organization, which associates the largest
beer producers in Poland (together represent around 90% of the market),
were careful at the beginning. They estimated that over the entire year
2006, sale of the Polish breweries may increase by 2 - 3%. It was much
better. Last year, beer sale in Poland grew by 7.2% in comparison with
the year 2005 and reached 32.5 million hectolitres. And if we add the
export sale to it, it turns out that over 33.1 million hectolitres of
the Polish beer reached consumers.
|
|
Czytaj całość…
|
|
|
Distributors of alcoholic products in Poland |
|
|
After changes, which followed in the Polish trade in the Nineties of the last century, a huge wholesale sector was created in the food industry, including alcoholic products. Also today, the wholesalers of alcoholic products as the distribution elements of alcoholic products (particularly vodkas) between a producer and a retail shop, are practically the most significant entities of the alcohol industry in Poland.
|
|
Czytaj całość…
|
|
|
