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Ready-to-drink beverages Print E-mail
indicator.jpgThe low alcohol ready-to-drink beverages although still occupying a small segment of the market, are systematically conquering the foreign markets and become more popular in Poland. The alcoholic beverages with addition of juices or other beverages are purchased mainly by young people. The serial polls conducted by CBM Indicator cover the entire segment of alcoholic beverages, including buying customs and preferences of consumers regarding RTD. In the test of spontaneous knowledge of brands of this type of products, none received the result of over 20%. Smirnoff Ice (19,5%) is traditionally the first.
It should be emphasized here that the popularity of this beverage is slowly, yet systematically in comparison to the polls conducted over the last years. Cin&Cin drink (14,6%) was second in the spontaneous knowledge test, whereas Bacardi Breezer brand, very popular in the countries of the Western Europe, was third in our ranking with the result of 10,6%.
Also Smirnoff Ice, before Cin&Cin and Bacardi Breezer, wins in the supported knowledge test. When comparing the responds in spontaneous and supported knowledge test, we see that the results almost overlap.

Jan Garlicki
Centrum Badań Marketingowych INDICATOR

Rynki Alkoholowe, 7/2008

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