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No. 6 (279)
June 2018

The sale of brandy in small-format stores and supermarkets Print E-mail
Brandy is one of the smaller segments of spirits – in small-format stores up to 300 sq. m. it is responsible for less than 2% of the sales of all strong spirits, and in supermarkets to 2,500 sq. m. for a little over 3%. Brandy is available in 47% of small-format outlets that sell spirits and their offer included an average of only about 4 variants of these spirits. In larger stores, the shelf with this category is a bit wider (the average of 8 variants), it is also hard to find any supermarket which would not offer any kind of brandy 30%). Ambra (Pliska and Słoneczny Brzeg brands) - its shares in the volume is 27% of the market - sells most of brandy to small-format stores.
Rynki Alkoholowe, 5/2017
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