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No. 5 (278)
May 2018

Sale of cider and alcoholic beverages in small-format stores and supermarkets Print E-mail
Ciders and drinks, the so called RTD drinks, belong to the categories that have marginal importance in the spirit market. The both categories are characterised by seasonality with the highest increase in summer sales volume, with cider being more noticeable. Between June 2016 and May 2017, approximately 45% of the value generated from the sale of ciders and drinks was in this period, both in small format stores up to 300 m2 and in supermarkets (300-2500 m2). In those months, the number of transactions involving cider or drink was up to 1.5 times higher than the average of the last 12 months in both types of stores. The share of ciders and drinks in the value of sales of alcoholic beverages in small-format stores and also in larger establishments does not exceed 1%. In larger establishments, the situation is slightly better, as almost all stores with alcohol sale have ciders on their shelves, and the average number of variants in May 2017 was 8.
Rynki Alkoholowe, 7/2017
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