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RYNKI ALKOHOLOWE
No. 10 (271)
October 2017

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Whisky, Whiskey, Bourbon Print E-mail
According to the latest survey conducted by CBM Indicator, Scotch whisky is most recognizable by Polish consumers. Among the first four of the most popular whiskies, three are Scottish. Johnnie Walker is still the most popular in consumer consciousness – every second respondent indicates the brand spontaneously, and more than three quarters of respondents mention Johnnie Walker in an aided recall. The second most popular whisky, whiskey and bourbon brands were is Ballantine’s (as much as 65% in the aided recall) and Grant’s (56% in the aided recall).
Rynki Alkoholowe, 9/2017
 
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