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No. 5 (278)
May 2018

Whisky in small format stores up to 300 m2 Print E-mail
Whisky is the third largest category of spirits in small format stores with an area of up to 300 m2, and its importance in sales is steadily increasing. Between January and July 2017, they accounted for more than 7% of the sales of stronger liquors. This is still a growing category – in the first seven months of 2017, the value of sales of the “golden liquor” in small format stores increased by 7%, and the volume increased by 8% compared to the same period last year. In July 2017, the offer of whisky in an average small format store included 8 variants, as in the previous year. In July 2017, the “golden liquor” could be purchased in about 70% of small format stores with an area of up to 300 m2 selling strong spirits. Ballantine’s (Pernord Ricard) Whisky is most often found on their shelves – in July, it was available in 70% of stores selling this category. Jack Daniel’s (Brown-Forman), Johnnie Walker (Diageo) and Grant’s (CEDC) brands were available in about six out of 10 whisky stores, while the distribution of other, less important brands, did not exceed 40%.
Rynki Alkoholowe, 9/2017
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