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RYNKI ALKOHOLOWE
No. 12 (273)
December 2017

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Table wine sale in small format stores up to 300 m2 Print E-mail
Table wines, understood as non-fortfied and non-aromatic grape wines, are the largest segment of the category, which also includes sparkling wines and champagnes, dessert wines, vermouths and wine-product beverages. In September 2017, table wines were reponsible for 1/3 of the entire volume sold of all wines in small-format stores up to 300 m2. Like dessert wines or sparkling wines, they are characterized by dynamic development in terms of their value. Between October 2016 and September 2017, the turnover of small format stores generated from the sale of table wines was 10% higher than in the corresponding period of the previous year, and the sold volume of this segment increased by 6%. Larger value increases were recorded only for sparkling wine (up 16%) and for dessert wines – an increase of 48%. The big jump of this last segment was mainly due to the Carlo Rossi Refresh brand. It appeared on sale in small format stores in September 2017.
Rynki Alkoholowe, 11/2017
 
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