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No. 4 (277)
April 2018

Sale of sparkling wine and champagne in small format stores up to 300 m2 Print E-mail
Sparkling wine and champagne from the entire wine category are distinguished by the highest seasonality of sales – in 2016, in small format stores up to 300 m2, nearly 30% of the volume sold was in December (especially for the week preceding the New Year Eve’s party). This does not mean, however, that customers of small-format stores do not reach for this type of alcoholic beverages in the remaining months. From year to year, increased sales are also visible in small-format outlets in the off-season as well. In the period from January to October 2017, the sold volume increased by almost 6% compared to the same period of the previous year, while the generated value was higher by approximately 11%.
Sparkling wines and champagnes, as well as dessert or table wines, in terms of generated value from sales and volume, are characterized by dynamic growth. The CMR data show that in the period from November 2016 to October 2017, the turnover of small-format stores generated from the sale of sparkling wine were higher by 14% compared to the same period a year earlier, and the volume sold of this segment increased by 5 %.
Rynki Alkoholowe, 12/2017
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