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RYNKI ALKOHOLOWE
No. 5 (278)
May 2018

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History with bubbles Print E-mail
Sparkling wines and champagnes are a category of alcohol which is most often associated with celebration and special occasions. The latest research conducted by CBM INDICATOR indicates that Dorato, Sowietskoje Igristoje and Cin & Cin are the most popular brands of sparkling wines. These brands are most often indicated by consumers in the unaided recall as well as in the aided recall. In spontaneous responses, consumers also point to brands such as Martini Asti (10%) and Michelangelo (8%). However, among the champagnes, Dom Perignon is the only clearly recognizable brand – 23% of indications in the aided recall and 2%, which is exactly the same as Carlo Rossi and Istra Spumante, in the unaided recall.
Rynki Alkoholowe, 12/2017
 
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