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No. 6 (279)
June 2018

Vodka or booze Print E-mail
Finlandia (38%) turned out to be the most frequently indicated brand of pure vodka in the unaided recall. This brand has been in the first place among vodkas spontaneously indicated by consumers for several years. An interesting phenomenon is the fact that in the aided recall Finlandia received 63% of responses, which is less compared to last year. In contrast, Żubrówka turned out to be the favourite in the aided recall, indicated by the vast majority of consumers (70%). Other well-recognized brands, with over 60% indications in the aided recall, were: Wyborowa, Soplica, Pan Tadeusz, Finlandia, and Absolut. The latest research also shows that Finlandia and Żubrówka are the most often consumed brands; both of them got 24% of indications.
Rynki Alkoholowe, 2/2018
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