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RYNKI ALKOHOLOWE
No. 4 (277)
April 2018

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Liqueurs, creams and bitters in small-format stores and supermarkets Print E-mail
Liqueurs, creams and bitters are still niche in terms of value shares in the alcohol segment, the importance of which for small-format stores up to 300 m2 is significantly smaller than for supermarkets. In this first distribution channel, the share of liqueurs in the sale of alcohols does not reach 1%. The situation is slightly better in 301-2500 m2 supermarkets, where the shares reach even up to 2% during the largest demand for them. In small-format stores, the leader in the quantitative sale of liqueurs is Jaegermeister (CEDC), followed by the Advocaat brand (Polmos Bielsko-Biała) –  in January 2018, each of them had a sales share of over 15%. Dalkowski (Henkell & Co.) and Sheridan’s (Diageo) have the biggest shares in supermarkets.
Rynki Alkoholowe, 3/2018
 
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