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RYNKI ALKOHOLOWE
No. 6 (279)
June 2018

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The most aromatic festival in Poland Print E-mail
Rum festivals have been held for years around the world – rum in Poland, along with tequila and gin, can also be numbered among niche alcohol categories. However, according to research from the Nielsen Retail Panel in 2015, the value of the rum market in Poland amounted to PLN 91 million. This means that it increased by 10% compared to the previous year. Currently, according to the statements of KPMG experts, almost 30% of Polish consumers reach for rum at least once during a year. Experts predict a steady growth of this segment at the level of 2-3% per year.
The first Rum Love Festival in Poland was organized last year by Tomasz Krzyk and Patryk Kozyra. The organizers set the goal to strengthen the awareness and culture of drinking alcoholic beverages, such as rum or whisky. What will they surprise us with during the second edition of the event on June 22-23, 2018 in Wroclaw?
Rynki Alkoholowe, 4/2018
 
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