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RYNKI ALKOHOLOWE
No. 6 (279)
June 2018

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Brandy and cognacs Print E-mail
The latest results of CBM Indicator confirm data from previous years that Polish consumers are not among the amateurs of such spirits as cognacs, brandies or winiak (Polish name for brandy). Although we are more and more willing to reach for quality spirits, they do not include cognac or even brandy, but mainly whisky.
The results of unaided recall, which clearly distinguishes one brand of brandy – Napoleon, only show how poorly do we know this type of spirits. Its result, however, is not impressive, as it is indicated by only every fifth respondent. In this category, apart from the Napoleon brand, the most popular are: Martell, Metaxa and Hennessy, which obtained an identical result of 7%.
Rynki Alkoholowe, 5/2018
 
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