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The vodka and beer markets after seven months 2016
Although in July this year alone, the production of spirits declined in annual and monthly terms, it increased compared with the same period in 2015 within seven months of this year. As reported by the Central Statistical Office, the production of pure vodka per 100-percent alcohol fell 7.1% in July of this year (7.06 million litres) on an annual basis, and in monthly terms by 15.4% compared with June this year. The production of pure vodka during the first seven months of this year amounted to 51.5 million litres and was 0.6% higher than in the same period in 2015.
Stock Spirits has a new CEO
Mirosław Stachowicz was appointed to the position of Chief Executive Office at the Stock Spirits Group. Since November last year he had worked as an independent non-executive director, and since April of this year as an acting CEO. He previously served as a manager and a supervisor at companies representing the sector of consumer brands on the Polish market and throughout Central and Eastern Europe.
Rynki Alkoholowe, 9/2016
Browar Pinta with its own brewery
One of the first craft breweries in Poland, Browar Pinta, announced the construction of its plant, which is to reach the capacity of 15 thousand hectolitres per year, and in the following years up to 50 thousand hectolitres. The plant would be erected in the area of Bielsko-Biała, and its start-up is planned in the middle of 2018. The investment is worth approximately PLN 12 M. So far, Browar Pinta has been brewing its beers at the plants in Zawiercie and Zarzecze. Next to the flagship brands, such as Atak Chmielu, Viva la Wita or Pierwsza Pomoc, the brewery introduces more than 10 new products every year.
Rynki Alkoholowe, 9/2016
Ballantine's rules
Polish consumers of alcohol, though still uncommon to whisky, know brand manufacturers of this type of liquor pretty well. It turns out that spirits from the whisky group are most frequently mentioned and recognized in the tests, both spontaneous and also assisted. The study has found that most recognized products are Scotch whiskies produced on the basis of barley.
Whisky in small-format stores
Whisky is the third largest category of spirits at small-format stores up to 300 m2, and its importance in sales is steadily growing. In the period from January to July 2016, whisky accounted for 6.5% of the sales value of spirits, while a year earlier it was only 5%. Whisky is also one of the fastest growing category of liquor in the first seven months of 2016, the value of its sales in small-format stores increased by 36%, and the volume increased by 22% compared with the same period a year earlier. In July, 2016, the offer of whisky in an average small-format store included 8 variants, while a year earlier it was only 6 different variants.
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