According to the report of the ministry of finance, this year’s receipts from the excise tax to the state budget (anticipated 8.4 billion PLN) shall be greater. Already in the first five months of 2007, the receipts from spirit products amounted to 2.1 billion PLN and were by 12% higher than a year earlier.
Rynki Alkoholowe, 8/2007
What will happen with vodka?
Research, Development and Technology Department Manager of V&S Luksusowa Zielona Góra SA
A broad definition of vodka, which allows all agricultural raw
materials to be used in the production of vodka, has been passed with
the decision of the European Parliament. In case of application of
non-standard raw materials, that is to say corn, potatoes and molasses,
a vodka label must inform about a raw material such vodka was produced
of, such as grapes, bananas or other products. This is a slight nod
towards the countries, which are producers of vodka made of the
traditional raw materials, as it actually the raw materials make up the
essence of the organoleptic properties of vodka. Unfortunately, the
states of the so-called vodka coalition: Poland, Sweden, Finland,
Latvia, Estonia and Lithuania, which strived for production of vodka
only from potatoes, corn and molasses, have not gained majority of
votes for the introduced amendments to the definition.
People declaring alcohol consumption has been asked about high and low
alcohol content beverages, which they had consumed over the last 3
months. Beers turned out to be the most popular beverages and were
consumed by three fourth of people drinking alcohol (75.2%) and pure
vodkas by over a half of respondents (56.5%). One third of the poll
respondents had drunk sparkling wines and champagnes (32.2%) and every
fifth dry, semi-dry (22.5%), sweet or semi-sweet (20.5%) wines.
Development perspectives of the Polish agricultural distilleries
The situation of agricultural distilleries in Poland has been
associated with demand reported by two basic sectors for years – fuel
sector (purchase of agricultural distillate for dehydration and
application in the Polish fuels after blending it with benzine) and the
spirit sector (spirit processed to rectified spirit and then to
alcoholic beverages).
The forecasts of experts regarding the Polish agricultural distilleries
presented over the last years in popular industry’s magazines, usually
turned out to be true. These forecasts concerned the growing production
of bio-ethanol after the entry to the EU, greater domestic utilisation
and export as well as the relatively stable situation of alcoholic
beverages on the market (domestic utilisation 90 - 100 M l/year/100%).
Nearly 6,000 people, 345 exhibitors from 35 different countries
participated in one of the largest event of food industry. The fifth
edition of the International Food, Drink and Hospitality Exhibition IFE
Poland 2007 took place between the 16th and the 18th of May 2007 in the
Warsaw Expo XXI Hall. The 1st edition of the international fairs of the
HoReCa industry was organised for the first time this year. As every
year, prizes and awards for the Best Products of IFE 2007 Poland have
been granted.
The last year was exceptional, not only for Kompania Piwowarska, but
the entire industry. The hot summer and the World Football
Championships were the test of power and gave an opportunity to show in
favourable, but at the same time difficult conditions. As you rightly
pointed out here, the sale of KP grew faster than the market. This
statement may serve as a summery of our last year’s achievements
against the background of the competition. We anticipate that this year, the entire industry will increase by
around 3 - 5%. We, however, want to gain a bit higher sale growth.
Central European Distribution Corporation (CEDC), a company quoted at the Warsaw Stock-Exchange and at Nasdaq in the United States, has signed a two-year contract with PKN Orlen SA. As a result, CEDC shall supply spirit products and wines to over 900 PKN Orlen petrol stations in Poland. The contract came into force on the 1st of June this year.
Beer Market in Poland
When looking at the two-month beer sale results, which cover the
periods of December 2005 - January 2006 and December 2006 - January
2007, we see that the category is developing at the very dynamic pace.
The sale volume (in litres) in retail trade increased over these
periods by over 18%. The canned beer sale, which raised as much as by
30% in volume in comparison to the period a year ago, contributed to
this change.
The ready-to-drink category is a relatively young category on the
Polish market of alcoholic beverages. It emerged a bit over 3 years ago
basing on the popularity of these products in the Western Europe to
some extent, particularly among young consumers. The product character
seems to be an ideal alternative for beer for instance and in case of
catering, also for drinks based on vodka.
Research, Development and Technology Department Manager of V&S Luksusowa Zielona Góra SA
People declaring alcohol consumption has been asked about high and low
alcohol content beverages, which they had consumed over the last 3
months. Beers turned out to be the most popular beverages and were
consumed by three fourth of people drinking alcohol (75.2%) and pure
vodkas by over a half of respondents (56.5%). One third of the poll
respondents had drunk sparkling wines and champagnes (32.2%) and every
fifth dry, semi-dry (22.5%), sweet or semi-sweet (20.5%) wines.
The situation of agricultural distilleries in Poland has been
associated with demand reported by two basic sectors for years – fuel
sector (purchase of agricultural distillate for dehydration and
application in the Polish fuels after blending it with benzine) and the
spirit sector (spirit processed to rectified spirit and then to
alcoholic beverages).
Nearly 6,000 people, 345 exhibitors from 35 different countries
participated in one of the largest event of food industry. The fifth
edition of the International Food, Drink and Hospitality Exhibition IFE
Poland 2007 took place between the 16th and the 18th of May 2007 in the
Warsaw Expo XXI Hall. The 1st edition of the international fairs of the
HoReCa industry was organised for the first time this year. As every
year, prizes and awards for the Best Products of IFE 2007 Poland have
been granted.
The last year was exceptional, not only for Kompania Piwowarska, but
the entire industry. The hot summer and the World Football
Championships were the test of power and gave an opportunity to show in
favourable, but at the same time difficult conditions. As you rightly
pointed out here, the sale of KP grew faster than the market. This
statement may serve as a summery of our last year’s achievements
against the background of the competition. We anticipate that this year, the entire industry will increase by
around 3 - 5%. We, however, want to gain a bit higher sale growth. 
Central European Distribution Corporation (CEDC), a company quoted at the Warsaw Stock-Exchange and at Nasdaq in the United States, has signed a two-year contract with PKN Orlen SA. As a result, CEDC shall supply spirit products and wines to over 900 PKN Orlen petrol stations in Poland. The contract came into force on the 1st of June this year.
When looking at the two-month beer sale results, which cover the
periods of December 2005 - January 2006 and December 2006 - January
2007, we see that the category is developing at the very dynamic pace.
The sale volume (in litres) in retail trade increased over these
periods by over 18%. The canned beer sale, which raised as much as by
30% in volume in comparison to the period a year ago, contributed to
this change.
