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No. 1 (262)
January 2017


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The first quarter of 2016 good for Polish vodka
Although the production of spirits fell by 2.9 percent on an annual basis in March of this year, the entire first quarter has been successful, however. In fact, the production of vodka amounted to 21.2 million litres during this period, which means an increase of 2.4% compared with the same period in the year 2015. Also in the monthly terms, the production in March of this year increased by 22.4% compared with February this year.
Rynki Alkoholowe, 5/2016
The first urban vineyard in Jasło
The first urban vineyard in Poland is being launched in Jasło. The students of Wine Academy of Podkarpacie, which has been operating here for two years and which educates future winemakers on yearly courses and promotes the town, are to primarily benefit from it. The vineyard was established in Ulaszowice, on the south-western slope, and in the framework of the urban green areas. In the spring of this year, there will be 900 plants of proven varieties planted on 25 acres, such as seyval blanc, solaris, regent, rondo, jutrzenka, and ultimately, this area is to expand twice; the location gives the possibility for expansion up to 2 hectares. In the future, the local government also plans to create a wine shop, where you will be able to try and buy, inter alia, the local wine.
Rynki Alkoholowe, 5/2016
The production of beer increased in March this year
In March of this year, the production of beer in Poland grew both, on an annual basis – by 1.2%, and monthly basis – 26.6%, and amounted to 3.45 million hectolitres. However, as reported by the Main Statistical Office, the beer production in the first quarter of this year was lower by about 2.4%, compared with the same period in 2015.
Rynki Alkoholowe, 5/2016
Polish Federation of Wine Producers has been launched
Polish wine industry a chance for small agricultural holdings – the Polish Federation of Wine Producers inaugurated its activities under this motto. The meeting, organized in the Seym of the Republic of Poland, was opened by the minister Krzysztof Jurgiel. – we are open to co-operation, new postulates and conclusions concerning the support for rural inhabitants – the Minister reassured.
The Undersecretary of State Richard Zarudzki, participant of the meeting, presented the possibility of support for farmers engaged in viticulture, and for wine producers under the RDP 2014-2020. The Vice Minister listed three activities in which funding is possible in the first place: modernisation of agricultural holdings, restructuring of small farms, and a bonus for young farmers.
Brand knowledge: brandy and cognac
The latest poll of CMB Indicator shows that the most popular Polish market brand in this group of spirits is Metaxa (unaided recall – 37%, aided recall – 52%). Metaxa, numbered among the brandy group spirits, is certainly the most recognizable Greek spirit in Poland. Napoleon with indicators very similar to the leader, was on the second position among the world’s most recognized cognac and brandy brands: unaided recall – 31%, and aided recall – 46%. On the third place, however, popping out of the box like a little devil, emerged 1804 Napoleon, not ranked in previous years (unaided recall – 18%, aided recall – 29%).
Brandy in small-format stores
Brandy is one of the smaller segments of spirits – it is responsible for about 2% of all sales of strong spirits in small-format stores up to 300 m2. Retailers do not attach so much attention to this category, as it is in case of vodka or whisky, due to the little relevance it has to the turnovers.
Wine is drunk in more than half of Polish households
According to a report conducted by GfK Institute, more than 55% of households in Poland purchased wine at least once (in 2014 by 54.9%). In terms of value, the increase amounted to 2.7%. According to a report by GfK, Poles buy wine five times a year on average. They buy about 1.1 litres of wine for an average of PLN 18.20 during one visit to a store. Presently, Poles buy wines in discount stores more often, i.e. 39% of the value of all purchases of grape wines. Hypermarkets (24% of market shares) represent the second type of stores where wines are bought, however, the interests of consumers in them is dropping. Next in the row are supermarkets (17%). When shopping, Poles preferred red wines (56%), followed by white wines (33%) and pink wines (11%). White wines have recorded the largest increase compared with the previous year.
Rynki Alkoholowe, 4/2016
Plans to limit the sale of alcohol in the country
Legislation limiting the sale of alcohol was introduced in June 2015 in Warsaw. The restrictions are currently planned in all major cities in Poland. A bill amending the restrictive rules for the sale of alcohol, which is to limit alcohol consumption, has already emerged. However, according to the warning of the Polish Chamber of Commerce, this bill will hit not only the alcohol itself, but also the stores - a few grocery stores in Warsaw, where alcohol prevailed in their turnover, have already closed down. The Polish Chamber of Commerce stresses that it is the trade that should play an important role in responsible consumption by controlling the sale to eligible persons. Therefore, the right way is to consider preventive measures and education, as well as control and enforcement of alcohol sales to adults.
Rynki Alkoholowe, 4/2016
The production of vodka increased in February
The data of the Central Statistical Office show that in February this year, the production of vodka in terms of 100% alcohol equivalent increased by 0.4% year to year and amounted to 6.77 million litres. The increase was also recorded in monthly terms, the vodka production in February was higher by 9.7% compared with January of this year.
Rynki Alkoholowe, 4/2016
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