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Sobieski and Madison Square Garden extend the marketing contract |
The Belvedere Group controlled American Company, the distributor of
Sobieski Vodka in USA, and Madison Square Garden (MSG) have informed
about an extension of the long-term marketing contract, within the
frames of which the Sobieski brand shall be exposed in the best places
of the MSG Hall. Within the frames of the co-operation, initiated in
March 2008, the Sobieski Vodka brand shall be presented to over 4
million people visiting MSG over a year during more than 275 events,
including New York Knicks and Rangers matches. Sobieski Vodka will have
its ads next to the courts during Knicks’ matches and ice-ring barriers
during Rangers’ matches. In addition to this, Sobieski shall be exposed
on large outdoor posters of MSG (by 7th and 8th Avenue in New York),
Internet Portals of MSG as well as electronic and static carriers
indoors.
Rynki Alkoholowe, 11/2009
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Benedyktynka – a traditional product |
Benedyktynka – perfect flavoured aromatic liquor produced by the Order of Benedictines in Lubin – has been included in the list of products in the category beverages (alcoholic and non-alcoholic), what confirms its quality and flavour properties.
It has also been recognised as an element of the cultural heritage of the Wielkopolska Region.
Rynki Alkoholowe, 11/2009
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Polmos Companies’ privatisation tender |
The Ministry of the State Treasury has announced a tender for a purchase of shares of the Śląska Wytwórnia Wódek Gatunkowych “Polmos” SA with a seat in Bielsko-Biała and Mazowiecka Wytwórnia Wódek i Drożdży “Polmos” SA in Józefów. Sale of 85% of the company capital of each of the companies is the subject of the tender; the remaining 15% of the shares are free of charge for the employees of the both companies. The tender offer deadline expires on the 10th of December 2009 at 12.00 pm.
Rynki Alkoholowe, 11/2009
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Sweet Grass for Stock Polska |
The producer of Żołądkowa Gorzka on Sweet Grass has an innovative way to promote its product. Job offers have emerged in local press and Internet portals encouraging taking up a co-operation in grass cultivation. Blades of the sweet grass are essential to obtain an extract added to the new variant of the Żołądkowa Vodka.
Stock is to provide a potential cultivator pot plantings, training and high salary.
Rynki Alkoholowe, 11/2009
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Penalty threat for Palycot Vodka |
Toruńska Fabryka Wódek Kopernik has not informed Customs Office about a start of Palycot vodka test production yet. Customs chamber officers have found boxes with new vodka bottles without excise tax bands during a control of conditions to run a tax store with alcohol for which the company is applying. A fine is to be applied in this case. No alcohol from the Polmos Company of Toruń is to reach the market. Tax proceedings under official secret are underway.
Rynki Alkoholowe, 11/2009
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Wine market: off-licences retreating Marcin Korczynski |
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The results of the poll of the Retail Trade Panel of Nielsen indicate a growing wine consumption in Poland. Over the last 12 months (since August 2008 until July 2009) Poles had bought in retail trade nearly 98 millions litres of this alcohol (by 5.1% more than in the analogous period a year earlier), spending 1.64 bn PLN (+9.8%) on it. It is a bit over 3 litres per adult annually (population from 31.12.2007 according to the Main Statistical Office), i.e. nearly 4.5 of 0.7 l bottles.
The wine market is divided into three basic segments. Table wine makes up a greater part of the category, generating 53.5% of the volume. By value, the dominance of table wine is even more evident: Poles spend 58.8% of their “wine budget” on this segment. Dessert wines (including vermouths) are another most popular consumed type responsible for 23.8% of the volume sale (24.7% in value). Sparkling wines and champagnes are third with a volume sale at the level of 22.5%. Considerably low value share of this segment (16.7%) indicates the lowest price per litre of this alcoholic beverage.
In the analysed period (August 2008 - - July 2009), the average price for a litre of sparkling wine varies between 11.99 and 12.99 zl. Sale prices considerably defer depending on a sale channel.
The analysis of Poles’ preferences on wine purchase place shows that as much as 52% of the wine value turnover is generated in modern trade establishments in our country, such as hyper and super markets.
This sale channel is still dynamically developing – in 2008, the number of the establishments increased by 10%, whereas the number of shops representing the traditional trade dropped by 6%. Wine considerably defers from the greatest alcohol category (beer and vodka), the sale of which is concentrated in tradition.
Rynki Alkoholowe, 11/2009
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There won’t be excise tax rise |
The Minister of Finance, Jacek Kapica does not plan alcohol excise tax rises next year. However, excise tax imposed on cigarettes will be raised from the 1st of January 2010 by around 2.6%.
Rynki Alkoholowe, 10/2009
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The wine market increased in Poland by 5.1% and shaped at the level of 98 M litres. Modern and traditional trade channels are of similar importance when it comes to sale value, because Poles spend more on wine both in supermarkets as well as smaller groceries and off-licences. Table wines are the most resiliently developing market segment. Sparkling wines and champagnes are second and further are dessert wines and vermouths.
Rynki Alkoholowe, 10/2009
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Restrictions on beer in Russia |
The Ministry of Finance of the Putin’s Government introduces drastic excise tax rise on beer from the next year, from 3 to 9 rubles on litre and announced further rise the following years. It is supposed to bring 3 billion rubles to the budget (100 M USD) in 2010. Propositions of legal changes that will forbid beer sale in kiosks and marketplaces as well as plans to introduce sale time limits and also minimum wholesale and retail prices have also been presented. The above mentioned actions make up an element of a governmental anti-alcoholism campaign.
Rynki Alkoholowe, 10/2009
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