The Supervising Council of Żywiec Group has appointed a new member of the management
Maciej Mitoraj, a graduate of the Faculty of Management and Marketing of the University of Economics in Poznań, has become a new member of the Żywiec SA Group’s Management. In March this year, Maciej Mitoraj occupied a position of Marketing Director. Rynki Alkoholowe, 10/2009
The beer crisis the reason for dismissals
The drop in beer sale observed in the first half this year at the level of 12.5% is to inevitably leading to redundancy in the industry. Kompania Piwowarska has already announced redundancy of around 190 employees. The Management started negotiations with the workers council and the unions. Such drastic drop in the market shall also force breweries to reduce production powers. The beer market development prognosis is not optimistic at all. Rynki Alkoholowe, 10/2009
Spaniards drink less wine
Wine consumption in Spain dropped over the year by nearly 22%. Mainly price rises and economic crisis are blamed for the recession of the market segment. The Spanish wine industry undergoes one of the worst moments in its history. Wine reserves remain in many warehouses and wine sale this year may decrease even by one tenth. Rynki Alkoholowe, 10/2009
CEDC wants to raise margin
In the following months, CEDC is going to adjust margins; in the fourth quarter this year the gross margin of CEDC shall vary between 35 and 36% (31.2 in the first half of this year). The operational margin however is to increase up to 17 - 18% (10.7% in the first half of the year). According to CEDC, in the second quarter this year, the net income of the company amounted to 362.1 M USD (around 1.18 bn PLN) and was by 14% lower than in the analogous period of 2008. The company’s net profit dropped in the discussed period by 18% down to 18.6 M USD (around 60.7 M PLN). According to the management, the weakened currencies, in which the company’s sale is mostly based on, namely zloty and rouble, is the reason for the worse results. Rynki Alkoholowe, 9/2009
GlobalMalt in Bydgoszcz
One of the largest malt producers in Germany, GlobalMalt, is planning to complete the extension of the production plant in Bydgoszcz in the fourth quarter this year. Thanks to this investment, the company is going to increase its production powers up to 85 thousand tonnes, i.e. double. In addition, the newly established furnace and new cooling solutions are also to bring considerable energy savings. GlobalMalt, apart from the plant in Bydgoszcz, is also provided with six factories in Germany, which produce over 400 thousand tonnes of malt after their modernisation, out of which around 30% is exported. Rynki Alkoholowe, 9/2009
Polmos Company of Konin for sale
Tenders for purchase of Zakład Badawczo-Rozwojowego Polmos SA in Konin are to be submitted until 4th of September. The starting price determined by trustee amounts to over 6 M PLN. Rynki Alkoholowe, 9/2009
Beer consumption drops in Poland
According to the Main Statistical Office, the beer consumption in Poland in the first half of the year dropped 10%. Excise tax rise in March as well as rises by several percent earlier this year and the Poles’ respond to the crisis are among the reasons of such situation. Breweries, in order to encourage consumers to their products, increased expenditure for advertisement – only in July, the beer producers spent over 2 M PLN more than last year for TV advertisement. Rynki Alkoholowe, 9/2009
Tesco is successfully sells own spirits
In the summer, a new vodka brand – Volter emerged in the Tesco shops in Poland next to the beer Rastiger and the wine Selected for Tesco. All these products are the chain’s own brands. According to the Tesco representatives, by choosing these products, customers save up to 20%. The chain continuously extends its assortments, only in June it introduced around 300 new discount products, including spirits. Rynki Alkoholowe, 9/2009
Łomża raises sale
The banner product of Royal Unibrew Polska, Łomża beer, raised sale by 60% in the second quarter this year. This growth is a result of the brand expansion, which gone out of its mother region. Marketing activities associated with the brand have also been strengthened (TV advertisement and Łomża Beer Festival). Rynki Alkoholowe, 9/2009
