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The representatives of the beer industry estimate that the sale of their beverage this year, by volume, shall decrease in our country by at least 3 - 5%. Voices are heard that it shall drop as much as by 10%.
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Johnnie Walker Distillery |
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Diageo wants to close the famous distillery of its cultic whisky. The distillery in Kilmarnock bottles Johnnie Walker since 1810.
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Travellers on trains will be able again to purchase alcohol in “Wars” restaurant cars. Permission to introduce alcohol in this place should hit the black market and improve the financial state of the country.
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Effects of the excise tax |
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According to the sources, the sale of vodka in Poland, per 100% alcohol, in the first quarter this year, is lower by 25% than in the analogous period a year ago.
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"Rynki Alkoholowe" Contest – The Best Products of the Year 2008 |
14th edition of the “Rynki Alkoholowe” Contest for the best products of
the year has finished. The contest for the best products of a specific
year accompanies the magazine since the beginning of its presence on
the publishing market. The trophies – medal and diploma – distinguish
and award the best alcoholic products and their producers as well as
importers.
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HoReCa not only for summer |
 Co-operation with the HoReCa channel partners is nothing else, but
promotion of products, because this is often the only form of
advertisement – mainly alcohol – due to the legal regulations in our
country. Many brands in this channel actually fight to occupy a good
position in consumers’ awareness. Restaurants or hotels allow leisurely
tasting new alcoholic beverages judging their flavour aroma and other
properties. Whether we buy a specific product in a shop shall depend on
such assessments.
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We prepare for increased demand for our beer |
 Historicity is for us mainly a confirmation of hundred of years of
experience in brewing and perfect quality of our product. Although this
is a great advantage for a company, yet we are heading towards
combining the tradition with modernity. We are fully automated – the same as the largest breweries, but in
contrast to them, we are basing on the natural products: water, barley
and hop. We don’t apply equivalents, because beer is like a service: it
is very difficult to repeat quality. The latest technologies and
natural resources used for a production of our beer basing on the
traditional recipes, improved over many years, contribute the highest
quality beer.
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The largest companies of the spirit industry in Poland in 2008 |
 Traditionally this time of year, the Polish media publish several
hundred largest companies of the last year (let’s remind here:
„Polityka” has „Five Hundred”, „Rzeczpospolita” – „List of 500” and
„Newsweek” – „100 most valuable companies in Poland”). According to the
data included in www rankings, we present the largest companies of the
spirit industry. There are 10 enterprises dealing with sale of spirit products. The
following companies reserved the first positions for 3 years: CEDC,
Kompania Piwowarska and Grupa Żywiec, the order of their occurrence in
the list in individual years is only variable here. However in 2008,
the leader is the CEDC Group, the same as 12 months ago.
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Difficulties of the Polish vintners |
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The vintners, who have registered their farms in the Agricultural
Market Agency (Agencja Rynku Rolnego) can’t receive licence for wine
sale and the law does not solve their problems.
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