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How the new excise tax and the excise bands influence our spirit market? |
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Taking into account the considerable changes for the Polish spirit market – introduction of higher excise tax and new excise band pattern, the Editorial Office of “Rynki Alkoholowe” together with the Polish Spirit Industry has conducted a poll on these modifications among the entities dealing with production and import of spirit products. The respondents assessed the condition of their companies before the modifications and after and also looked into the future. Are these positive assessments with a hope for the future?
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One buys a brand that brings profits |
 — Vinpol had a very serious competition in the rivalry for Gin
Lubuski. CEDC and Polmos Lublin Companies were also running for it. How
the race for this brand actually looked like?
Nothing but on the
purely formal fair rules – at least when it comes to the company’s
activities. I can’t really say anything about the activities of the
other companies. There wasn’t any special race at all.
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Spirit industry and alcohol in trains |
 On the 12th of February this year, an act change draft on upbringing in sobriety prepared by a Team of Economic Advisors
–Tor Sp. z o.o was investigated within the frames of the Extraordinary
Seym Commission “Friendly State”. The basic assumption of the draft is
to allow selling and consuming alcoholic beverages in trains and
railway stations. The Members of the Parliament from the Commission
initially determined that sale of beer and wine without limitation
should be allowed at the inter-voivodship routes and vodka only in a
restaurant car served with a meal.
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 The assortment of liquors and cremes is very rich in Poland. It is said
that as many as 155 alcoholic beverages fulfils the criteria imposed on
this group. The most popular are of course: egg advocaat, almond
amaretto, peach archers, herbal benedyktynka and Becherovka, coffee –
Kahlúa and Sheridan’s, mint Pepermint, orange herbal Campari, orange
Curaçao, honey Krupnik, nut Nocino, plum Prunelle, anise Sambuca,
Goldwasser with chips of 23-carat gold, Malibu made of rum and coconut
milk and many, many other.
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 According to the chief of the Polish Association of Beer Industry
Employers and the chairman of Royal Unibrew Polska, Maciej Rybicki, a
statistical Pole consumes already 93 litres of beer a year, what puts
us on a third position in Europe, behind the Czech Republic and
Germany. However, the market saturation was not only the reason for
demand hampering last year.
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The reason is the raise of excise tax by 9% from the 1st of January, which caused a growth of prices of alcohol by 10% on average. There is a threat that customers will shift to goods from the black market.
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Vinpol purchased the brand Gin Lubuski |
 In the middle of January this year, TPW Vinpol Sp. z o.o. signed an initial agreement with V & S Luksusowa Zielona Góra S.A. from Pernod Ricard Group concerning a purchase of the grand Gin Lubuski by Vinpol. The transaction must also be approved by the European Commission.
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Żywiec beer new distributors |
 Scottish & Newcastle UK (S&N UK) shall be responsible for marketing and distribution of Żywiec beer in Great Britain from the 29th of January this year and Heineken Ireland in Ireland. The both distributors and the Żywiec Group belong to the Heineken Group.
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 Excise price rise not always mean greater state budget incomes as all
price rises, particularly in case of alcohol, reduce sale and at the
same time increase sale on the so-called black markets. The Government
by raising excise tax prices recognised more expensive vodka as cure
for the crisis, the question is what crisis? The economic one or the
alcoholic addiction in Poland?
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