 Over the last few years, the number of retail establishments maintains
at rather stable level with a slight downward tendency (drop in the
number of traditional establishments by 3% in 2007 to the level of
nearly 110 thousand shops).
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Consumer may only benefit! |
 Food industry transforms very rapidly and radically. The growing
competition on the market, the growing consumers’ demands as well as
the changing trends set a high target for producers of food products.
Questions about the future of the Polish trade come up. Whether and how
is it going to develop over the following years? If Poland undergoes
slump and economic slow down, then how the Polish consumers shall react
to it. Who are the Polish consumers? And what are their habits while
shopping everyday?
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 On the 6th of June this year, Finlandia Midnight Sun event took place
on the area of the Horse Racing Służewiec in Warsaw on the occasion of
the Midnight Sun festival. June is a very important time in Finland.
After a long, practically lightless winter in the north, the light of
everlasting light comes finally.
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Growth tendencies of the Polish bar-tending and mixing |
 The growing number of catering facilities year by year, forces owners
and managers to work harder due to the growing competition. Success and
good position on the market should be the effect of this work. Those,
who treat their success in the terms of a satisfaction of guests, are
successful.
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Bar-tending is mainly the way of life |
 — Mastering the art of mixing is not only a talent and skills,
but also specialist equipment for work. What type of „tools” should
every professional bar tender have?
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Squeezing out a new flavour |
 The present American cocktail culture promotes a new quality. A modern
bar-tender, which prefers to be called a mixing master, has already
experienced a short fascination of drinks based on energetic beverages
and sweet cocktails on Hpnotiq and RemyRed liquors. Much more often
reaches for fresh fruits, syrups made in a bar from own semi-products
and most of all quality alcohols from upper shelves. The term bar vodka
is disappearing from the dictionary and is replaced by new concept –
organic drinks.
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 Birch juice was consumed just after its production. It could be
consumed as cooled lightly sweet juice on its own or with additives.
Nowadays, the following additives are used: mint, blackcurrant juice or
cranberry juice typical for the former northern borderland of the
Republic of Poland. Such juices of domestic or Byelorussian production
are nowadays available in big chains or ecological food shops. This
method was the most common one, however it didn’t allow to store and
collect the beverage.
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 The low alcohol ready-to-drink beverages although still occupying a
small segment of the market, are systematically conquering the foreign
markets and become more popular in Poland. The alcoholic beverages with
addition of juices or other beverages are purchased mainly by young
people.
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 Cigar is no longer a symbol of wealth and starts to become a product
available for other new masses of customers. A noble alcoholic beverage
helping to acquire a depth of flavour and aromas from cigars is a
perfect additive to cigars. A glass of whisky or excellent cognac is a
perfect supplement to the aromatic smoke.
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