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RYNKI ALKOHOLOWE
No. 3 (276)
March 2018

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Poles prefer expensive whisky
In the period from January to October 2017, the import of Scotch whisky to Poland fell by 0.7% compared to the same period in 2016 in terms of quantity (counted in 0.7 l bottles). Taking into account the value of imported alcohol, an increase of 14.59% was noted. The differences result from the growing popularity of the more expensive single malt whisky. According to the data provided by the Scotch Whisky Association, we had a visible increase in the import of better quality whisky to Poland for the first time in a long time – both in terms of quantity and value. In terms of the amount of imported single malt, the rate was almost double-digit (increase by 9.25%). Taking into account the value of alcohol, an even better result was recorded. The growth rate in this segment was 22.1%. This means that Poles not only reach for better whisky, but also more and more often decide to buy more expensive varieties under the single malt category.
Rynki Alkoholowe, 3/2018
 
New association
At the end of January 2018, the founding meeting of Polskie Stowarzyszenie Browarów Rzemieślniczych (Polish Association of Craft Breweries) was held in Warsaw. During it, representatives of 25 breweries unanimously decided to establish an organization and adopt its statute. The main aims of the association are focused on representing common interests, promotion and popularization of craft beer, substantive and organizational help for craft producers, providing conditions conducive to professional activity in the production of craft beers. Marek Kamiński (Kingpin Brewery) became the president of PSBR.
Rynki Alkoholowe, 3/2018
 
Egg phenomenon
According to the latest CBM INDICATOR research, Advocaat remains the most popular brand in the category of liqueurs and creams. This liqueur in the test of assisted knowledge obtained over half of the indications (68%). In the same test of assisted knowledge, the following were most often mentioned in the following items: Nalewka Babuni, Amaretto, Campari and Bailey’s – each of these wines obtained more than 30% of indications.
Rynki Alkoholowe, 3/2018
 
Liqueurs, creams and bitters in small-format stores and supermarkets
Liqueurs, creams and bitters are still niche in terms of value shares in the alcohol segment, the importance of which for small-format stores up to 300 m2 is significantly smaller than for supermarkets. In this first distribution channel, the share of liqueurs in the sale of alcohols does not reach 1%. The situation is slightly better in 301-2500 m2 supermarkets, where the shares reach even up to 2% during the largest demand for them. In small-format stores, the leader in the quantitative sale of liqueurs is Jaegermeister (CEDC), followed by the Advocaat brand (Polmos Bielsko-Biała) –  in January 2018, each of them had a sales share of over 15%. Dalkowski (Henkell & Co.) and Sheridan’s (Diageo) have the biggest shares in supermarkets.
Rynki Alkoholowe, 3/2018
 
What matters is the appearance, aroma and, above all, the flavour
Friday, May 25, 2018 – this is the date to be written down in a calendar of every spirits producer and distributor operating in Poland. On this day, the 12th edition of Vodka Tasting will take place in the city of Toruń, organized by the national industry monthly “Rynki Alkoholowe”. The editors of the “Rynki Alkoholowe” monthly has been organising wine tasting since 2006. This is the first periodical and independent tasting of vodkas taking place in our country. It is also the only “blind” competition of this type, where the jurors do not know what vodkas they taste. What matters is the appearance, aroma and, above all, the flavour. Flavoured vodkas and flavoured spirit products are also evaluated since 2014. Participation in the Vodka Tasting is a great opportunity to evaluate and confront your own products against the competition, face other brands on the market, and the victory in the competition means prestige and excellent promotion. Any additional information about the event is provided by Lidia Potwardowska (tel. 607 842 864, e-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it ).
Rynki Alkoholowe, 2/2018
 
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