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RYNKI ALKOHOLOWE
No. 11 (272)
November 2017

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Ciders and drinks ready for anything
In the case of ready-to-drink low-alcohol drinks, Sobieski Impress (12%), Smirnoff Ice (7%) and Bacardi Breezer (6%) were the best in unaided tests. The same brands also achieved the highest scores in the aided test – Sobieski Impress (30%) was leading again followed by Smirnoff Ice (29%) and Bacardi Breezer (24%). Other brands were indicated spontaneously only by single respondents of CBM Indicator. Interesting is the case of Finland Frost, which although was outside the top five (17%) in the aided test, it was just behind the podium (3%) in the unaided test.
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Sale of cider and alcoholic beverages in small-format stores and supermarkets
Ciders and drinks, the so called RTD drinks, belong to the categories that have marginal importance in the spirit market. The both categories are characterised by seasonality with the highest increase in summer sales volume, with cider being more noticeable. Between June 2016 and May 2017, approximately 45% of the value generated from the sale of ciders and drinks was in this period, both in small format stores up to 300 m2 and in supermarkets (300-2500 m2). In those months, the number of transactions involving cider or drink was up to 1.5 times higher than the average of the last 12 months in both types of stores. The share of ciders and drinks in the value of sales of alcoholic beverages in small-format stores and also in larger establishments does not exceed 1%. In larger establishments, the situation is slightly better, as almost all stores with alcohol sale have ciders on their shelves, and the average number of variants in May 2017 was 8.
Rynki Alkoholowe, 7/2017
 
Apple in the lead role
Lovers of liquors associate France primarily with wines. And no wonder, after all, the country is still one of the world’s leading grape growers. The grapes, however, have a decent opponent already in Normandy alone. It’s... an apple. This spherical fruit with juicy pulp became the basis of three beers typical of this region of France – cider, calvados and pommeau.
Rynki Alkoholowe, 7/2017
 
High level competition
The 9th Tasting Vodkas organized by the nationwide trade magazine „Rynki Alkoholowe” is already behind us. On Friday, May 26, the best products in the category were selected and awarded at Mio Piano Restaurant in Toruń. This year’s competition, both among pure vodkas as well as in the group of flavoured vodkas and flavoured spirits, stood at the highest level. After counting the points awarded by the jury, the gold medal in the category of pure vodkas went to... Finland Vodka from the portfolio of Brown-Forman Polska Sp. z o.o. in the category of flavoured vodkas and flavoured spirit products, the victory was clear and unmistakable.
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Vodka elegantly, culturally and in style
The first Polish Festival of Vodkas and Appetizers took place on 19-20 May. Around 4 thousand people visited it. Where did the idea to organise this party come from? – I came to the conclusion that Warsaw deserves such an event as the first Festival of Vodkas and Appetizers. As a society we have matured to appreciate our Polish liquor and cuisine and show that Poles have reasons to be proud in these areas. In Poland there is no shortage of places where unique alcohols and food are produced. And I think here about large companies as well as small local producers – Piotr Popiński explained, the initiator and organiser of the event. – During the two days of the Festival, visitors could taste over 200 different alcohols and many top quality appetizers at around 40 stands. Through the Festival we wanted to show that the world of alcohols is very rich and varied, and that vodka, in all varieties, can perfectly blend with food.
Rynki Alkoholowe, 6/2017
 
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