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No. 9 (270)
September 2017


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Positive export
According to the Central Statistical Office and the Association of Employers of Polish Spirit Industry, the exports of strong spirits increased to 54.5 million litres and its value to 176.4 million euros in 2016. The largest export markets for Polish vodka were France (13.3 million litres and 86 million euros), United States (11.5 million litres and 23.1 million euros), Canada (1 million litres and 3.5 million euros), Great Britain (1.3 million litres and 3 million euros), Mexico (0.8 million litres and 2.5 million euros), Germany (1 million litres and 2.2 million euros) and Italy (1.3 million litres and 2 million euros). When we consider the largest export markets for all spirits, the situation is very similar. France is the leader (14 million litres and 90 million euros) ahead of the United States (12.3 million and 24.9 million euros), but third is Hungary (5.3 million litres and 6.7 million euros). Further, we have Germany (2.3 million litres and 5.8 million euros), Great Britain (1.8 million litres and 5.2 million euros), Canada (1 million litres and 3.7 million euros) and Mexico (1 million litres and 2.6 million euros). The average export price of Polish vodka is 9.53 euros. Vodka production in Poland in 2016 amounted to 98.2 million litres) – more than in 2015 (95.1 million litres) but less than in 2014 (115.3 million litres).
Rynki Alkoholowe, 5/2017
The best beer is from... Wroclaw
ART#9 Oatmeal Hoptart beer brewed in the Stu Mostów Brewery in Wroclaw received the Best New Beer in the World Award at the RateBeer Best Awards 2016. In addition, it also received two gold medals – in the category of low-alcohol beers and for outstanding achievements in the Berliner Weisse style. ART#9 Oatmeal Hoptart is brewed in collaboration with the Bristol Brewing Company of Colorado Springs under the brand ART creative collaboration. The brewery also won medals in the Polish Craft Beer Competition last year. Its products are exported to Germany, the Czech Republic, Austria, the Netherlands and Denmark.
Rynki Alkoholowe, 5/2017
Stable niche of wine alcohol
In the study carried out by CBM INDICATOR, respondents are asked questions on brands of cognac and brandy most widely consumed by amateurs of this kind of alcohol, as well as the most recommended to friends. The results of the latest survey confirm the trends that have lasted for several years. The most recognizable and spontaneously indicated brand is Napoleon, which is mentioned, without any hint, by 20% of the respondents, while the knowledge of this spirit exceeds 55% of indications. The second place in the unaided recall goes to the Hennesy brand, which gained 8%, the third place belongs to the Stock 84 brand – (7% of indications).
The sale of brandy in small-format stores and supermarkets
Brandy is one of the smaller segments of spirits – in small-format stores up to 300 sq. m. it is responsible for less than 2% of the sales of all strong spirits, and in supermarkets to 2,500 sq. m. for a little over 3%. Brandy is available in 47% of small-format outlets that sell spirits and their offer included an average of only about 4 variants of these spirits. In larger stores, the shelf with this category is a bit wider (the average of 8 variants), it is also hard to find any supermarket which would not offer any kind of brandy 30%). Ambra (Pliska and Słoneczny Brzeg brands) - its shares in the volume is 27% of the market - sells most of brandy to small-format stores.
Rynki Alkoholowe, 5/2017
Poland the EU leader
Poland is the fourth producer of vodka in the world and the first in the EU. In 2016, more than 98 million litres of vodka were produced in Poland. This is an increase of 3% compared to 2015. However, this is less than in 2011, when more than 103 million litres of vodka were produced in our country. The market value of spirits amounted to PLN 19.1 billion with PLN 18.6 billion in 2015. The biggest export markets of the domestic spirits include: France (90 million euros), United States (26.9 million euro, Hungary (6.7 M euro), Germany (5.8 million euro) and United Kingdom (5.2 million euro). Polish vodka has also reached Canada in large quantities (3.7 million euros), Mexico (2.6 million euros), Italy (2.2 million euros), Bulgaria (2 million euros) and Chile (1.1 million euros). Last year, the average export price increased by 4% and the total export value of spirits amounted to EUR 176 million.
Rynki Alkoholowe, 4/2017
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