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RYNKI ALKOHOLOWE
No. 3 (276)
March 2018

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Whisky, Whiskey, Bourbon
According to the latest survey conducted by CBM Indicator, Scotch whisky is most recognizable by Polish consumers. Among the first four of the most popular whiskies, three are Scottish. Johnnie Walker is still the most popular in consumer consciousness – every second respondent indicates the brand spontaneously, and more than three quarters of respondents mention Johnnie Walker in an aided recall. The second most popular whisky, whiskey and bourbon brands were is Ballantine’s (as much as 65% in the aided recall) and Grant’s (56% in the aided recall).
Rynki Alkoholowe, 9/2017
 
In AICV since autumn
Związek Pracodawców Polska Rada Winiarstwa (Association of Employers The Polish Winery Council) hosted the AICV Executive Committee (L’Association des Industries des Cidres et Vins de fruits de l’EU), an organization of cider and fruit wine producers in the European Union. The visit was related to the adoption of the EAPWC as a member of the AICV and the extension of the scope of activities in the international forum. At the joint meeting of the AICV and the EAPWC, common issues to the wine industry across the European Union were discussed. The discussions focused mainly on regulatory proposals that would cover European producers. An important point of the meeting was the findings concerning the accession of the EAPWC to the structures of the AICV. Officially, the members’ accession will be held in the autumn of this year. Until then, the EAPWC will have the right to participate actively in all AICV work.
Rynki Alkoholowe, 8/2017
 
Kanpai!

Sake is the most popular and most famous liquor from Japan. However, the number of its producers is steadily decreasing. Today, there are around 1,500 sake breweries in Japan, before the second world war there were 7,000 of them. The very export of this liquor, also the most expensive varieties, is constantly growing. The largest importer is the United States. However, sake is not the only liquor from Japan. It is worth mentioning here the Shōchū, i.e. vodka, usually made from yams, rice or barley. According to Japanese law, the alcohol content in it should not exceed 36%. In Poland, this alcohol would no longer be considered „full-fledged vodka.” Another popular drink in Japan is Umeshu – a liqueur usually containing up to 17% alcohol produced by macerating Ume fruit (Japanese apricot). They bloom in February and are harvested in June. Cane sugar is also used to make the beverage. Wines are also produced on the basis of the Ume fruit. The largest Umeshu producer in Japan is Choya, founded in 1914 in Osaka, which is also a partner of the Polish Association of Bartenders.
Rynki Alkoholowe, 8/2017

 
Sale of alcohols in small-format stores and supermarkets
Alcohols are undoubtedly one of the key product categories for small-format stores up to 300 m2. Beer, vodka, whisky and other alcoholic beverages appear in almost every third shopping basket, and generate 25% of turnover. Alcohols also play a role in supermarkets (301-2500 m2) , but their share in the number of transactions (around 18% of receipts) and total sales (slightly over 10% in July 2016 – June 2017) are much lower than in smaller establishments.
Rynki Alkoholowe, 8/2017
 
Cider and RTD – how and where to sell holiday liquors?
What connects consumers of cider and RTD drinks? These are expectations about the packaging of both categories of alcohol. A promotional kit with a gadget, which encourages for the purchase of a specific brand, is considered the most attractive package for ready-made drinks as well as ciders. In the case of RTD, 35% of respondents declared it, and 30% of respondents declared it for cider. The second most common type of packaging, namely the ornate bottle, reached almost the same results for both categories. Every fourth consumer of cider and RTD replied this way (ciders – 24%; RTD – 23% of indications). Also a multi-pack was in the third place, among the most attractive cider and RTD packages. More than one in five cider lovers (21%) and over every seventh RTD fan (15%) supported this type of packaging.
Rynki Alkoholowe, 8/2017
 
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