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RYNKI ALKOHOLOWE
No. 7 (268)
July 2017

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The knowledge about Polish vodka is growing among Poles
Amendments to the Act, which officially defines Polish vodka and specifies the criteria for its production, came into force on January 13. According to it, Polish vodka can be made only from traditional Polish cereals (rye, barley, oats, wheat, and triticale), or potatoes, and all stages of its production must be carried out on Polish territory. What distinguishes the Polish vodka against the background of other similar spirits, is the way of the raw material from field crops to alcohol available on store shelves. The production process takes place in two stages: in a distillery and a rectification plant, where man watches the quality and the flavour – an experienced distiller. The inscription “Polska Wódka/Polish Vodka”as well as the designation of Stowarzyszenie Polska Wódka placed on a bottle, inform about the compliance with the definition.
Rynki Alkoholowe, 2/2017
 
Good time for the wines from Tejo
Every year, the wines from the Tejo region in Portugal are becoming more popular and their potential continues to grow in Poland. In 2017, we will be able to see this at a few interesting events. It is worth participating in them.
ProWein trade fair is the biggest wine event for all wine lovers from around the world. During this year’s edition, the producers from Tejo can be found in hall 10 at booth D 22. For the first time a special event was prepared for all participants of the ProWein trade fair from Poland. Master Class in Polish, led by Andrzej Strzelczyk, the two-time Champion of Polish Sommeliers and the ambassador of the wines from the Tejo region, will be held on the first day of the event.
Rynki Alkoholowe, 2/2017
 
White, pure, flavoured...
Spirits are the most recognisable vodkas among Polish society. The further rounds of research on habits and behaviors of customers confirm the fact that Poles prefer strong spirits, especially white flavoured vodkas. The most well-known brands of pure and white flavoured vodkas, and to the greatest extent, rooted in the aided as well as aided tests, conducted last year. include: Finlandia (75% – aided, 41% – unaided) and Wyborowa (73% – aided and 30% – unaided).
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Sales of vodka in small-format stores
In 2016, pure and flavoured vodkas are, next to beer and cigarettes, one of the most important categories in small-format stores up to 300 square metres. Last year, they occurred at almost every thirteenth receipt and accounted for about 9% of the total turnover. It is worth noting that for many customers buying vodka, it is the only reason for visiting the store – there are no other products on every third receipt with vodka.
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Kompania Piwowarska is changing owner
Anheuser-Busch InBev beer concern has decided to sell assets belonging to SABMiller in Central and Eastern Europe, including Kompania Piwowarska to the Japanese conglomerate Asahi Group Holdings Ltd. for 7.3 billion euros. The Czech Pilsner Urquell, brewery Topvar in Slovakia, Ursus in Romania and Dreher in Hungary, will also be sold. The transaction is linked with the guidelines of the antimonopoly offices, which agreed to a takeover by AB InBev of the SABMiller concern, which owns Kompania Piwowarska. Closing of the sale is expected in the first half of 2017. Asahi Group acquired part of the assets of SABMiller already in November. The Japanese paid 2.6 billion euros for Peroni, Grolsch and Meantime.
Rynki Alkoholowe, 1/2017
 
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