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RYNKI ALKOHOLOWE
No. 11 (272)
November 2017

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Good time for the wines from Tejo
Every year, the wines from the Tejo region in Portugal are becoming more popular and their potential continues to grow in Poland. In 2017, we will be able to see this at a few interesting events. It is worth participating in them.
ProWein trade fair is the biggest wine event for all wine lovers from around the world. During this year’s edition, the producers from Tejo can be found in hall 10 at booth D 22. For the first time a special event was prepared for all participants of the ProWein trade fair from Poland. Master Class in Polish, led by Andrzej Strzelczyk, the two-time Champion of Polish Sommeliers and the ambassador of the wines from the Tejo region, will be held on the first day of the event.
Rynki Alkoholowe, 2/2017
 
White, pure, flavoured...
Spirits are the most recognisable vodkas among Polish society. The further rounds of research on habits and behaviors of customers confirm the fact that Poles prefer strong spirits, especially white flavoured vodkas. The most well-known brands of pure and white flavoured vodkas, and to the greatest extent, rooted in the aided as well as aided tests, conducted last year. include: Finlandia (75% – aided, 41% – unaided) and Wyborowa (73% – aided and 30% – unaided).
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Sales of vodka in small-format stores
In 2016, pure and flavoured vodkas are, next to beer and cigarettes, one of the most important categories in small-format stores up to 300 square metres. Last year, they occurred at almost every thirteenth receipt and accounted for about 9% of the total turnover. It is worth noting that for many customers buying vodka, it is the only reason for visiting the store – there are no other products on every third receipt with vodka.
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Kompania Piwowarska is changing owner
Anheuser-Busch InBev beer concern has decided to sell assets belonging to SABMiller in Central and Eastern Europe, including Kompania Piwowarska to the Japanese conglomerate Asahi Group Holdings Ltd. for 7.3 billion euros. The Czech Pilsner Urquell, brewery Topvar in Slovakia, Ursus in Romania and Dreher in Hungary, will also be sold. The transaction is linked with the guidelines of the antimonopoly offices, which agreed to a takeover by AB InBev of the SABMiller concern, which owns Kompania Piwowarska. Closing of the sale is expected in the first half of 2017. Asahi Group acquired part of the assets of SABMiller already in November. The Japanese paid 2.6 billion euros for Peroni, Grolsch and Meantime.
Rynki Alkoholowe, 1/2017
 
Top Employer of 2016
Brown-Forman Poland has been ranked in the elite group of companies awarded with the title of “Top Employer” according to Aon Hewitt. The poll distinguishes companies that create the most engaging workplaces, appreciating leadership, the culture of high performance, and a reliable brand of an employer. The title is awarded upon the opinions from employees.
Rynki Alkoholowe, 1/2017
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