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No. 4 (277)
April 2018

Expensive whisky is of value
Import of exclusive single malt whisky to Poland increased in the first three quarters of 2016 by 30% in volume terms. This gives a total of nearly 360 thousand imported bottles. In terms of value, the growth rate was even higher and amounted to 38%. (A value of about 4 million pounds). Whisky blended malt has recorded even greater increases. In terms of volume, it is up 700% giving a total number of 257 thousand bottles. The total value of imported blended malt whisky has increased by 120% and amounted to 360 thousand pounds. These results give Poland 13th place in terms of the number of imported whisky bottles, and 16th place in value. The biggest market in the world – looking at the number of imported bottles – is France (142 million), while USA with the amount of 563 million pounds leads in terms of value of the imported beverage. Looking at individual continents, the strongest market for whisky is still Europe, and especially the countries of the European Union.
Rynki Alkoholowe, 3/2017
We have more vineyards
In 2016, there were 150 small vineyards in Poland – most of them located in the Lubuskie, Malopolskie and Podkarpacie Voivodeships. They produced 7 thousand hectolitres of wine according to the International Organisation of Wine. For comparison, Italy produced 49 million hectolitres over this period, and France 42 million hectolitres. According to the Polish Institute of Vine and Wine, starting-up a vineyard producing up to 15 thousand bottles a year is the cost of approx. 1 million PLN. In 2013, there were just 35 winemakers in Poland.
Rynki Alkoholowe, 3/2017
The rates of excise duty will change in Russia
After a fatal alcohol poisoning in Irkutsk, Russian President Vladimir Putin ordered to tighten the rules on the production of spirits and marketing. The aim of such actions is the reduction in the demand for substitutes for alcoholic beverages. The government is to prepare proposals for changes in the rates of excise duty on alcoholic beverages and liquids containing alcohol until the 31st of March. According to estimates, the turnover of the so-called dual-use preparations containing spirit is approx. 20% of the total spirit market in Russia (their sale amounts to approx. 400 million litres per year). “Niezawisimaja Gazieta” assessed that the cheapest half-litre bottle of vodka should cost 70 roubles for people to choose it instead of the cheap substitutes. Today, it is about 200 roubles.
Rynki Alkoholowe, 3/2017
Poland among the leading manufacturers
The Brewers of Europe, an international association of the largest brewing organisations of the EU states (as well as Norway, Switzerland and Turkey) compiled statistics summarizing the situation in the beer industry in 2015. As emphasized by Pavlos Photiades, President of The Brewers of Europe, at the beginning of the report, beer is deeply rooted in the Old Continent – both in culture, society and economy, and the very brewing sector has a big impact on the economy of the European Union.
Rynki Alkoholowe, 3/2017
Sales of liqueurs, creams and bitters
The sale at small-format stores up to 300 m2 before Easter are growing by about 30% compared to the average of the entire year, but before Christmas, these increases are even higher (in 2015, amounted to up to 125%). Liqueurs are more popular in the pre-Christmas seasons in supermarkets (the stores from 301 up to 2500 m2), although seasonal growths, especially before the Easter holidays, are not as high as in the smaller stores. The share of liqueurs, creams and bitters in the total sales of alcohol is small – even in the best months it does not exceed 1% in the small-format stores and 2% in supermarkets. The better sales result is largely due to the availability – while the distribution of liquors reaches approx. 100% in large stores, it is approx. 50% in small-format stores.
Rynki Alkoholowe, 3/2017
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