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No. 2 (275)
February 2018

70 years of the plant in Zielona Gora
The Wyborowa production facility in Zielona Góra celebrates its 70th anniversary. In recent years, the Wyborowa Pernod Ricard concern has invested 40 million zlotys in it. Every year, nearly 30 million litres of vodka leaves Zielona Góra. It is exported to over 80 countries around the world.
Rynki Alkoholowe, 1/2017
Prosecco catches up with champagne
The champagne and prosecco market continues to grow in Europe, but prosecco enjoys an increase of as much as 24%, while champagnes only 0.9%. The market value of champagnes is, however, twice as high as prosecco and amounted to 1.4 billion euros in 2016, while the market value of prosecco is 789 million euros. In terms of volumes, prosecco wins – in 2016, there were 77 million litres of prosecco bought, i.e. 25% more than champagnes.
Rynki Alkoholowe, 1/2017
Dorato celebrates its anniversary
One of the most well-known Polish brands Dorato was born 25 years ago – as many as 150 million bottles of the sparkling wine, which is a leader in its segment and still strengthens the position, have been sold in Poland since then.
Rynki Alkoholowe, 1/2017
The most satisfied investors buying whisky

According to data collected by the British bank Lloyds Private Banking, 88% of people investing in whisky is satisfied with how their assets were managed over the past 12 months. Among the investors investing in alternative assets, it is the best result. Those, who invested in whisky, are more satisfied with the results than investors in wine (66% of customer satisfaction), memorabilia collectors (62%), and watches (61%).
Rynki Alkoholowe, 1/2017

Unexplored mulled wine — knowledge of mead and mulled wine brands

The results of the latest round of polls conducted by CBM INDICATOR confirms that there is still very low mead brand awareness among consumers Only a few respondents could spontaneously identify their familiar brand. The most recognisable is Kasztelański mead (4%) and Staropolski Tradycyjny mead (3%). Again, the Staropolski Traditional mead (21%) was indicated in the aided recall. Almost every sixth respondent admitted that also knows the mead brand of Kurpiowski (15%). In the case of mulled wines, the knowledge of brands among consumers is also low, but a determined market leader emerges here: Grzaniec Galicyjski (17% – unaided recall, 21% – aided recall).
Rynki Alkoholowe, 1/2017

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