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No. 6 (279)
June 2018

White, pure, flavoured...
Spirits are the most recognisable vodkas among Polish society. The further rounds of research on habits and behaviors of customers confirm the fact that Poles prefer strong spirits, especially white flavoured vodkas. The most well-known brands of pure and white flavoured vodkas, and to the greatest extent, rooted in the aided as well as aided tests, conducted last year. include: Finlandia (75% – aided, 41% – unaided) and Wyborowa (73% – aided and 30% – unaided).
Sales of vodka in small-format stores
In 2016, pure and flavoured vodkas are, next to beer and cigarettes, one of the most important categories in small-format stores up to 300 square metres. Last year, they occurred at almost every thirteenth receipt and accounted for about 9% of the total turnover. It is worth noting that for many customers buying vodka, it is the only reason for visiting the store – there are no other products on every third receipt with vodka.
Kompania Piwowarska is changing owner
Anheuser-Busch InBev beer concern has decided to sell assets belonging to SABMiller in Central and Eastern Europe, including Kompania Piwowarska to the Japanese conglomerate Asahi Group Holdings Ltd. for 7.3 billion euros. The Czech Pilsner Urquell, brewery Topvar in Slovakia, Ursus in Romania and Dreher in Hungary, will also be sold. The transaction is linked with the guidelines of the antimonopoly offices, which agreed to a takeover by AB InBev of the SABMiller concern, which owns Kompania Piwowarska. Closing of the sale is expected in the first half of 2017. Asahi Group acquired part of the assets of SABMiller already in November. The Japanese paid 2.6 billion euros for Peroni, Grolsch and Meantime.
Rynki Alkoholowe, 1/2017
Top Employer of 2016
Brown-Forman Poland has been ranked in the elite group of companies awarded with the title of “Top Employer” according to Aon Hewitt. The poll distinguishes companies that create the most engaging workplaces, appreciating leadership, the culture of high performance, and a reliable brand of an employer. The title is awarded upon the opinions from employees.
Rynki Alkoholowe, 1/2017
Beer is the leader
According to research firm Nielsen, every second zloty spent on alcohol by Poles is spent on beer. It is a consumer favourite not only among spirits, but also it is the most important category of beverages worth more than 15 billion zlotys. Beer with low alcohol content and alcohol-free beer ahead of unpasteurized beer (4.8%) and beer specialties (4.6%).
Rynki Alkoholowe, 1/2017
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