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No. 2 (275)
February 2018

We increasingly appreciate the taste of wine
The CBM Indicator polls of recent years confirm that the penchant for wine among Poles is growing. There has been a significant increase in the consumption of all types of wines: dry, semi-dry, semi-sweet and sweet. Although the value of wine consumption in our country is slowly increasing, it is still small compared with the traditional wine-growing countries, such as Italy, Germany or France. Basing on a comparative analysis of the latest findings and research conducted by CBM Indicator, we note a trend, small but lasting for several years, in changing tastes of Poles.
Dispute over the brand Saska
The vodka brand Saska, produced by Stock Polska, debuted on the market on September 15 last year. However, in mid-September of this year, a bailiff appeared at the Stock’s plant in Lublin, at the request of CEDC, with an order to secure the Saska vodka produced there. It turned out that a year earlier, on September 21, 2015, CEDC filed an application for registration of the Saska trademark in the Patent Office, of which Stock did not know – a few days after the start of the Stock’s official communication about Saska. Stock Polska filed the application for registration of this word mark in November 2015. Currently, the company has taken action to cancel the registration of the word mark by CEDC. It does not have to withdraw the products from stores nor from distributors, and those already on the market, can be sold.
Rynki Alkoholowe, 10/2016
Small-volume bottles with alcohol will not be withdrawn from sale
The Ministry of Health denied that its intention was to prohibit the manufacture and sale of spirits in small-volume bottles – quarter of a litre. This information has appeared recently in the media. However, the Ministry intends to propose another amendment to the law that would support the persons subjected to drug therapy.
Rynki Alkoholowe, 10/2016
Poland is the largest importer of Moldovan wines
According to the estimates of wine importers, Poland has become this year’s biggest export market for wines from Moldova. Over a period of the first seven months of this year, 26% of exports of Moldovan winemakers reached Poland. This means that we are the largest export market for these wines. In 2015, with 14% share in exports we were third in terms of its volume, behind Russia and Kazakhstan. Poland is the only country where winemakers from Moldova will organize a promotional campaign. More than PLN 2 mln is assigned for this purpose.
Rynki Alkoholowe, 10/2016
Vodkas and their packaging
The most well-known pure vodka brands, spontaneously indicated by respondents, are Bols (47%) and Finlandia (45%). The high score in the spontaneous knowledge test were also achieved by: Absolwent (26%), Sobieski (26%), Wyborowa (25%), and Smirnoff (23%). In the assisted knowledge test, the two most popular brands swapped places, so Finlandia took the highest position (70%), closely followed by Bols (68%). The following brands are just behind them in the assisted knolwedge test of pure vodkas: Absolwent (52%), Sobieski (49%), and Wyborowa (49%). Smirnoff also had a high score (47%) among the assisted knowledge indications. So, the leaders of pure vodka brands – Finlandia and Bols – achieve the highest results among the spontaneous and assisted indications.
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