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No. 7 (268)
July 2017


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The strong position of Poland on the whisky market
As reported by Scotch Whisky Association, Poland is 13th worldwide in terms of whisky consumption, and 18th in terms of value. This is due to the fact that the imports of whisky from Scotland to Poland ­increased by more than 34% in value, and by 20% compared to the year 2014. Blends continue to be the largest category of sales, both in Poland and worldwide, though the sale of single malt whisky is steadily growing.
Rynki Alkoholowe, 6/2016
Saska Czysta Vodka with an international award
Saska Czysta Vodka of Stock Poland was awarded with the Silver Award at this year’s 21st edition of the International Spirits Challenge. This year, the jury of more than 50 industry’s experts, selected the best spirits out of over 1300 samples from nearly 70 countries. The winning spirits were picked in the so-called blind tests.
Rynki Alkoholowe, 6/2016
Sale of beer in small-format stores
Beer generates approximately 14% of turnover at small-format stores up 300 m2, what puts it in the second place (behind cigarettes) in the ranking of the most important product categories. The purchase of beer is the main, and often the only reason of a visit to a small-format store – every fourth customer puts a bottle or a can with the logo of one of the breweries to the cart, and almost every other receipt with beer has no other products.
Unfortunately, "the decontaminant" makes a sensation
Marketing of illegal alcohol not only causes enormous losses to the state budget and legitimate producers, but also brings huge income for organized crime. Illegal vodka production and sale is a billion-dollar deal. Each liquor gang with only one illicit bottling line, is able to earn up to 5 million PLN a month. In fact, the vodka mafia operates hundreds of such bottling plants! It is estimated that the state treasury loses close to 1.5 billion PLN per year on the contaminated alcohol! And the industry itself loses more than 300 million PLN per year on counterfeit branded spirits.
The first quarter of 2016 good for Polish vodka
Although the production of spirits fell by 2.9 percent on an annual basis in March of this year, the entire first quarter has been successful, however. In fact, the production of vodka amounted to 21.2 million litres during this period, which means an increase of 2.4% compared with the same period in the year 2015. Also in the monthly terms, the production in March of this year increased by 22.4% compared with February this year.
Rynki Alkoholowe, 5/2016
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