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No. 6 (279)
June 2018

The most satisfied investors buying whisky

According to data collected by the British bank Lloyds Private Banking, 88% of people investing in whisky is satisfied with how their assets were managed over the past 12 months. Among the investors investing in alternative assets, it is the best result. Those, who invested in whisky, are more satisfied with the results than investors in wine (66% of customer satisfaction), memorabilia collectors (62%), and watches (61%).
Rynki Alkoholowe, 1/2017

Unexplored mulled wine — knowledge of mead and mulled wine brands

The results of the latest round of polls conducted by CBM INDICATOR confirms that there is still very low mead brand awareness among consumers Only a few respondents could spontaneously identify their familiar brand. The most recognisable is Kasztelański mead (4%) and Staropolski Tradycyjny mead (3%). Again, the Staropolski Traditional mead (21%) was indicated in the aided recall. Almost every sixth respondent admitted that also knows the mead brand of Kurpiowski (15%). In the case of mulled wines, the knowledge of brands among consumers is also low, but a determined market leader emerges here: Grzaniec Galicyjski (17% – unaided recall, 21% – aided recall).
Rynki Alkoholowe, 1/2017

"The greatest in 2015" – ranking of Rzeczpospolita

The Rzeczpospolita daily issued the “List of 2,000 Polish Enterprises and Exporters” with the paper of November 24, 2016 already for the fifteenth time. It is a ranking of the largest companies in the country who agree to share their results. Among them, there are, of course, businesses associated with the spirits industry. The lead has not changed, but rather strengthened with higher revenues from sales. Kompania Piwowarska SA, the same as a year ago, is the leader among the companies in the spirit industry (110th place in the whole ranking). Behind it, also as a year ago, ranks Żywiec Group SA (111th place in the whole ranking).
Rynki Alkoholowe, 1/2017

Growing vodka production
According to the Central Statistical Office, the vodka production recorded an increase in October as well as in the entire 10 months compared with the previous year. In October of this year, the vodka production was higher by 3.5% than in October 2015 and amounted to 9.53 million litres. However, in comparison with September of this year, that is, monthly, the production fell by 4.9%. In turn, in the first 10 months of this year in Poland, there were by 4.1% more (78.8 million litres) vodka manufactured than in the same period in 2015.
Rynki Alkoholowe, 12/2016
A wider range of pure Wyborowa variants
Last year, Wyborowa Pernod Ricard launched a limited edition of two variants of Wyborowa vodka – Polska Pszenica and Polski Ziemniak. Given the success of the both variants, Wyborowa decided to launch their sales from October this year. This way, they joined Wyborowa Polskie Żyto, present on the shelves earlier.
Rynki Alkoholowe, 12/2016
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