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No. 1 (274)
January 2018

All faces of whisky
It was a real whisky celebration! Over 50 exhibitor stands and real crowds of smiling guests who could try over 500 (sic) different representatives of the “golden drink.” That was exactly what happened on Whisky Live Warsaw 2017. This year, the fourth edition of the festival took place at the Sangate Hotel in Warsaw. This environment was conducive not only to tastings but also to workshops, i.e. numerous masterclass sessions. Scotland, Ireland, Sweden, India, Japan, Taiwan, the United States, Switzerland or even Poland... – whisky has many faces, and all were available at the event in Warsaw.
Rynki Alkoholowe, 11/2017
Keep calm, it’s just mild wines
The latest survey conducted by CBM INDICATOR on the knowledge of brands of dry and semi-dry wines shows that Carlo Rossi has remained the best-known brand among Polish consumers since several years. Carlo Rossi is the most commonly indicated wine brand and unquestionably wins in the aided recall (73% of indications). Fresco brand was second in the unaided recall, while Sophia wine was second in the aided recall (indicated by more than half of the respondents). It is worth noting that, compared to previous studies from last year, the unaided recall of Sophia wine has definitely decreased – from 13% to 5% in the latest survey. Other wine brands highly recognized in the aided recall are EL Sol (44%) and Fresco (42%). Also knowledge of these brands grew in the latest poll. Carlo Rossi also remains a clear leader In the group of sweet and semi-sweet wines – both in the unaided and aided recalls. Kadarka was second in the unaided recall, and Fresco was third. Next to Carlo Rossi, Tokaj (62%) and Kadarka (60%) turned out to be the most popular in the aided recall.
Rynki Alkoholowe, 11/2017
Table wine sale in small format stores up to 300 m2
Table wines, understood as non-fortfied and non-aromatic grape wines, are the largest segment of the category, which also includes sparkling wines and champagnes, dessert wines, vermouths and wine-product beverages. In September 2017, table wines were reponsible for 1/3 of the entire volume sold of all wines in small-format stores up to 300 m2. Like dessert wines or sparkling wines, they are characterized by dynamic development in terms of their value. Between October 2016 and September 2017, the turnover of small format stores generated from the sale of table wines was 10% higher than in the corresponding period of the previous year, and the sold volume of this segment increased by 6%. Larger value increases were recorded only for sparkling wine (up 16%) and for dessert wines – an increase of 48%. The big jump of this last segment was mainly due to the Carlo Rossi Refresh brand. It appeared on sale in small format stores in September 2017.
Rynki Alkoholowe, 11/2017
Officially in AICV
General Assembly of AICV – represents the European Union cider and fruit wine industries – adopted a resolution on the acceptance of Związek Pracodawców Polska Rada Winiarstwa (Association of Employers Polish Winery Board) as its members. This means for the Polish organization to participate in international discussions, exchange of experiences and building relationships that strengthen the position of the industry. AICV is an organization formed in 1968 in Brussel. Its main aims are to represent the interests of the industry in the European Union institutions, to take initiatives to promote cider and fruit wines, and to build a space for co-operation or exchange of experiences between the members.
Packaging increasingly important
Consumers choosing pure vodka or flavoured spirits for many years are most often guided by product quality, price and flavour. These indications are understandable in consumer choices and have not changed for many years. However, it is worth noting that, year by year, the packaging attractiveness is the factor that is more and more important when choosing a given product. In 2016, the selection of packaging attractiveness was an important factor for 23% of the pure vodka consumers. Selection of this factor, against the previous year, increased by 11%. Attractiveness of the packaging is also important in the selection of flavoured spirits, where 24% of consumers said that it is an important factor for them.
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