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No. 5 (278)
May 2018

Can is chasing bottle
spis-3.jpgThe growing achievements of a statistical Pole every year place him among the greatest beer consumer in Europe. It turns out however that we are distinguished –considerably – due to our inclination for packaging in which we consume this golden beverage. Glass bottle is still the number one packaging, yet can is getting closer.
Factors of alcohol brand selection
indicator.jpgThe detailed analysis allowed determining what actually determines a choice of a specific brand, how respondents behave in case of no favourite commodity in a shop and also what are preferred kinds of promotion while purchasing a specific alcohol.
Miracle at Wiejska Street
spis-4.jpgThe 10th of July 2008 shall be remembered in history of the reviving Polish wine industry.
The last years haven’t been as good as these ten days. Since the 1st of August this year, the infamous tax stores and laboratories are not imposed on the Polish vine growers.
This event unveils the legislative mechanisms in our Parliament and may be summarized with one sentence – with a slight will, everything is possible!
spis-3.jpgThe Ice Truck, the ice bar of Heineken will come to Poland for the first time within the frames of the international Road Show. Exploration of experiences from the new way of serving original Heineken in its best temperature, i.e. 0°C is the idea of the Road Show. Visitors of the frosty Ice Truck shall come through following interactive levels strengthening the intensity of experiences during the beer drinking.
Keep Walking with Johnnie Walker

spis-2.jpg–    How the style and the level of work of the participants of this edition of Johnnie Walker MBA look like against the background the worldwide bartending?

Every Serve Perfect is mainly the ability to prepare drinks basing on the international bartending standards. This is a style, the task of which is to prepare for practical work in the profession of a bartender. We combine theoretical knowledge with practice in the ESP style and the classical style with the Flair style.

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