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No. 11 (272)
November 2017

Packaging in alcohols
nielsen.pngThe two largest alcohol categories in Poland – beer and vodka – offer a considerably greater variety. In case of vodka, it takes place within the frames of glass vodka of course (other packaging types have presently a low share), yet there is a considerable variety when it comes to a packaging volume. Presently around 19% of the sale category makes up a segment below 0.5 litre, whereas this share is clearly higher in the traditional trade, where it already reaches nearly 1/4 of the sale.
Polish Vodka Association officially inaugurates its activity
The inauguration of the Polish Vodka Association’s activity was officially announced during a press conference, which took place on the 10th of July 2007. It was at the same time an occasion to initiate the “Water without alcohol” campaign, which shall last until the end of August this year.
Preferred forms of promotion and attractiveness of an alcoholic beverage packaging
indicator.pngVarious marketing activities may encourage consumers to purchase alcoholic beverages. According to the polls, customers tend to prefer various forms of pro­motion depending on a type of a purchased alcohol. Wine purchasers are of the opinion that a reduced price of a purchased product may have an impact on a purchase of such product. As much as 40.5% of the respondents are of this opinion. An enlarged packaging with an old price may be an effective purchase factor for one fourth of wine consumers.
The alcoholic beverages in the turnover of the Polish foreign trade in 2006
The year 2006 was another year of alcoholic products turnover growth over a period of 5 years, however not as significant as the year 2004 (dynamism 137.5%). The turnovers were by 23.7% higher than the previous year and amounted to 417.7 million USD.
Greater receipts from the excise tax

According to the report of the ministry of finance, this year’s receipts from the excise tax to the state budget (anticipated 8.4 billion PLN) shall be greater. Already in the first five months of 2007, the receipts from spirit products amounted to 2.1 billion PLN and were by 12% higher than a year earlier.

Rynki Alkoholowe, 8/2007

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