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RYNKI ALKOHOLOWE
No. 5 (278)
May 2018

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The Żywiec Group is provided with the best image out of all Polish companies
spis-2.jpgThe Żywiec Group won in this year’s ranking titled “Manager Magazin” – “Image Masters”. 100 out of the largest and the most famous companies operating in Poland participated in the main image poll in Poland – Image Profile. Professionals assessed the competing companies – 514 chairmen, vice-chairmen and general directors from large and medium sized enterprises, picked from the countrywide REGON database. The managers assessed enterprises in the scale from 1 up to 10 in the following categories: product or services quality, innovativeness, attitude towards customer, growth dynamism and achievements in communications (advertisement and PR).
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Wine
nielsen.pngBeer, vodka and wine are the three strongest alcohol categories in Poland when it comes to the sales value. The huge distance between wine and the two remaining categories should be emphasized here however – its sale is 9 times lower than the beer sales and 6 times lower than the vodka sales.
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e.alkohol.pl
spis-3.jpgInternet sale is increasing day by day. Sitting comfortably at home, we buy TV sets, washing machines and medieval things, even milk, butter and bread. Is it possible to buy a bottle of vodka via ­Internet? Internet delicatessen is not an innovation anymore. Their services are popular among residents of big cities. Cracow touched by traffic jams, is a perfect example of this. Instead of spending time in traffic jams, I sit by a computer. A delivery man emerges after two hours.
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Socially responsible business: trend or necessity?
spis-4.jpgSince several years, all branches of economy talk about the so-called socially responsible business. The ideal of a responsible business, which for years has been successful in the Western Europe as well as the United States, is also being perceived in Poland. It also concerns domestic enterprises operating in the spirit industry, which contribute to its development. According to the report prepared by the European Union and the United Nations Development Program, Poland is the least engaged country in promoting the socially responsible business in the Central and Eastern Europe.
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What’s new at this year’s Polagra?
spis-1.jpgOnce again Polagra took place between 17 and 20 of September 2007 within the frames of the International Poznań Fairs. On the first day, Wojciech Mojzesowicz, the Minister of Agriculture and Rural Development, opened the event emphasizing its prestige and importance on the international area, especially in the Central and Eastern Europe. This year, the event underwent changes in its structure imposed by the development dynamism of the food market.
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