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No. 3 (276)
March 2018

Preferred forms of promotion and attractiveness of an alcoholic beverage packaging
indicator.pngVarious marketing activities may encourage consumers to purchase alcoholic beverages. According to the polls, customers tend to prefer various forms of pro­motion depending on a type of a purchased alcohol. Wine purchasers are of the opinion that a reduced price of a purchased product may have an impact on a purchase of such product. As much as 40.5% of the respondents are of this opinion. An enlarged packaging with an old price may be an effective purchase factor for one fourth of wine consumers.
The alcoholic beverages in the turnover of the Polish foreign trade in 2006
The year 2006 was another year of alcoholic products turnover growth over a period of 5 years, however not as significant as the year 2004 (dynamism 137.5%). The turnovers were by 23.7% higher than the previous year and amounted to 417.7 million USD.
Greater receipts from the excise tax

According to the report of the ministry of finance, this year’s receipts from the excise tax to the state budget (anticipated 8.4 billion PLN) shall be greater. Already in the first five months of 2007, the receipts from spirit products amounted to 2.1 billion PLN and were by 12% higher than a year earlier.

Rynki Alkoholowe, 8/2007

What will happen with vodka?
spis-1.jpgResearch, Development and Technology ­Department Manager of V&S Luksusowa Zielona Góra SA
A broad definition of vodka, which allows all agricultural raw materials to be used in the production of vodka, has been passed with the decision of the European Parliament. In case of application of non-standard raw materials, that is to say corn, potatoes and molasses, a vodka label must inform about a raw material such vodka was produced of, such as grapes, bananas or other products. This is a slight nod towards the countries, which are producers of vodka made of the traditional raw materials, as it actually the raw materials make up the essence of the organoleptic properties of vodka. Unfortunately, the states of the so-called vodka coalition: Poland, Sweden, Finland, Latvia, Estonia and Lithuania, which strived for production of vodka only from potatoes, corn and molasses, have not gained majority of votes for the introduced amendments to the definition.
Rums, gins and tequilas - brand knowledge
spis-2.jpgPeople declaring alcohol consumption has been asked about high and low alcohol content beverages, which they had consumed over the last 3 months. Beers turned out to be the most popular beverages and were consumed by three fourth of people drinking alcohol (75.2%) and pure vodkas by over a half of respondents (56.5%). One third of the poll respondents had drunk sparkling wines and champagnes (32.2%) and every fifth dry, semi-dry (22.5%), sweet or semi-sweet (20.5%) wines. 
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