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No. 6 (279)
June 2018

The Polish beer grows
It all indicates that this year stall be particularly good for the Polish beer ­industry. The initial data of the Association of the Beer Industry Employers ­“Browary Polskie” show that in the first eight months of the year, the beer sale in Poland reached 25.4 million hectolitres, what means that it increased by 12 ­percent.
Brandy and cognacs
nielsen.pngOne of the smaller, yet very interesting and dynamically developing categories is brandy and cognac category. Its total sale amounted to over 0.5 million litres, what gave 32 million PLN in the analyzed ­period since April to May 2007. At the same time, this category increased its sale by 13 percent both by quantity and by value – however this is a growth slower than the entire market of spirits, thus brandy and cognacs loose shares in it.
Knowledge of trends is the key to success
How the structure of the Polish trade of food products looks like in comparison with the Union’s markets? What joins us and what clearly separates? It is worth recalling here that still before the entry of our country to the European Union in May 2004; Poland became, after Hungary and Czech Republic, the most dynamically developing economic area in the Central and the Eastern Europe.
Zoladkowa Gorzka in the Stock family
The German alcohol and beverage producer Eckes AG has sold the alcohol part of the Eckes & Stock GmbH Concern to Oaktree Capital Management LLC (Oaktree). The value of the transaction has not been disclosed.
So, Oaktree, the investment fund, which last year took over the producer of Zoladkowa Gorzka, became the owner of the alcohol division of the Eckes-Stock Concern.
Alcohol categories in Poland
nielsen.pngThe total sale value of alcohols in Poland last year – considering only sale in retail trade – amounted to nearly 20 billion PLN. It means a growth in comparison with the previous year by around 15%. It should be emphasized here that growth trend is observed for all categories monitored by Nielsen, except RTD beverages.
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