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RYNKI ALKOHOLOWE
No. 5 (266)
May 2017

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We have more vineyards
In 2016, there were 150 small vineyards in Poland – most of them located in the Lubuskie, Malopolskie and Podkarpacie Voivodeships. They produced 7 thousand hectolitres of wine according to the International Organisation of Wine. For comparison, Italy produced 49 million hectolitres over this period, and France 42 million hectolitres. According to the Polish Institute of Vine and Wine, starting-up a vineyard producing up to 15 thousand bottles a year is the cost of approx. 1 million PLN. In 2013, there were just 35 winemakers in Poland.
Rynki Alkoholowe, 3/2017
 
The rates of excise duty will change in Russia
After a fatal alcohol poisoning in Irkutsk, Russian President Vladimir Putin ordered to tighten the rules on the production of spirits and marketing. The aim of such actions is the reduction in the demand for substitutes for alcoholic beverages. The government is to prepare proposals for changes in the rates of excise duty on alcoholic beverages and liquids containing alcohol until the 31st of March. According to estimates, the turnover of the so-called dual-use preparations containing spirit is approx. 20% of the total spirit market in Russia (their sale amounts to approx. 400 million litres per year). “Niezawisimaja Gazieta” assessed that the cheapest half-litre bottle of vodka should cost 70 roubles for people to choose it instead of the cheap substitutes. Today, it is about 200 roubles.
Rynki Alkoholowe, 3/2017
 
Poland among the leading manufacturers
The Brewers of Europe, an international association of the largest brewing organisations of the EU states (as well as Norway, Switzerland and Turkey) compiled statistics summarizing the situation in the beer industry in 2015. As emphasized by Pavlos Photiades, President of The Brewers of Europe, at the beginning of the report, beer is deeply rooted in the Old Continent – both in culture, society and economy, and the very brewing sector has a big impact on the economy of the European Union.
Rynki Alkoholowe, 3/2017
 
Sales of liqueurs, creams and bitters
The sale at small-format stores up to 300 m2 before Easter are growing by about 30% compared to the average of the entire year, but before Christmas, these increases are even higher (in 2015, amounted to up to 125%). Liqueurs are more popular in the pre-Christmas seasons in supermarkets (the stores from 301 up to 2500 m2), although seasonal growths, especially before the Easter holidays, are not as high as in the smaller stores. The share of liqueurs, creams and bitters in the total sales of alcohol is small – even in the best months it does not exceed 1% in the small-format stores and 2% in supermarkets. The better sales result is largely due to the availability – while the distribution of liquors reaches approx. 100% in large stores, it is approx. 50% in small-format stores.
Rynki Alkoholowe, 3/2017
 
Liqueurs and creams
Advocaat has been by far the most famous and the most rooted brand in the awareness in the category of liqueurs and creams for many years. It is still the most popular brand in its category and in almost all ages groups. Advocaat wins in both unaided and aided recall. The brand Malibu is the second brand of aided recall: 57% -– aided recall). Nalewka Babuni, Amaretto and Campari are also well-recognizable – the results of more than 40% of responses in the aided recall. The result of the unaided recall should also be emphasized here. The poll results show that consumers have a big problem to spontaneously specify known brands of creams and liqueurs – as much as 36% of respondents were unable to reply what cream and liqueur brands do they know without a hint in the form of a list of popular products in this category.
Rynki Alkoholowe, 3/2017
 
More beer and vodka, less wine
According to the Central Statistical Office, the beer production in Poland increased in 2016 by 0.5% and amounted to 40.73 million hectolitres. In 2016, the production of vodka also increased by 3.4% (a total of 98.2 million litres). The production of fruit wines, however, recorded a decrease (11.7%) – it amounted to 77.6 million litres.
Rynki Alkoholowe, 2/2017
 
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