Poles still know little about the difference between sparkling wine and champagne – according to the next round of CBM Indicator survey. Almost every sparkling wine, if made naturally, is in fact champagne, but only a few sparkling wines can be named as such. This obvious difference for experts is still unclear to an average Pole. The immense popularity of sparkling wines has made the word “champagne” the most widely used term for any fizzy wine. Sparkling wines and champagnes have an established position on our market. This is confirmed by the results of the unaided recall. According to the latest results of CBM Indicator survey, just like in the past years, 4 brands of sparkling wines prevail in the consciousness of Poles: Cic&Cin, Dorato, Carlo Rossi and Sowietskoje Igristoje.
Rynki Alkoholowe 12/2019